forever21.com shows sustained growth with 3 consecutive months of increases, up 10% overall to 1M.
What happened
Minimal AI traffic at 0.4% (~4,669 visits). Top: chatgpt.com (74%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 1,111,422
- Month over month
- +3.1%
- 3-month change
- +10.4%
- Global rank
- 41,133
- Top country
- US (70%)
- Trend
- Consecutive growth
More from Forever 21
- GlassdoorBrand ambassadors face pressure to push credit cards to secure hoursGlassdoor
- GlassdoorEmployees praise great team culture and amazing coworkersGlassdoor
- Website changesForever21 updated its tracking and customer-engagement infrastructure, including Trackbee, Aftersell, Klaviyo, and Upcart components.Website changes
- Website changesThe Plus Bestsellers collection removed several previously listed products, including several biker shorts, a basic cotton biker shorts, and a basic linen sequin mini dress.Website changes
- Office closureForever 21 files for bankruptcy, to shut stores in Asia and EuropeOffice closure
- PodcastsThe Marketing Rapport discusses Forever 21: tech adoptionPodcasts
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The full record
From the Signal API recordNumbers
- Country rank
- 10,017
- Category rank
- 413
- Change, 3 months
- +10.4%
- Change, month over month
- +3.1%
- Digital health score
- 63
Details
- Measured month
- Jul 2026
- Category
- lifestyle/fashion_and_apparel
- Mail visits
- 13,337
- Traffic band
- Established
- Direct visits
- 207,836
- Search visits
- 697,973
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 72,242
- Website title
- Forever 21 | Shop The Latest Trends & Must-Have Styles
- Brand strength
- Weak
- Referral visits
- 34,454
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.4% (~4,669 visits). Top: chatgpt.com (74%).
- Geo concentration
- Highly concentrated
- Search dependency
- High
- Consecutive months
- 3
- Engagement quality
- Moderate
- Brand keyword ratio
- 4/5
- Website description
- Discover the latest in women’s, men’s, plus-size, kids' fashion, accessories, and beauty with everyday low prices - and new styling drops added regularly. Shop now.
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Weak brand recognition with 19% direct traffic. Brand keyword ratio: 4/5.
- Digital health detail
- Score 63: Engagement 68/100 (25%), Volume 100/100 (20%), Brand 37/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/530c091b-7fb9-4c14-bc6b-c8c42e0f5f48 returns this record as JSON. POST /v1/companies/enrich returns every signal for forever21.com.
{
"signal_id": "530c091b-7fb9-4c14-bc6b-c8c42e0f5f48",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-08-13T12:24:08.428+00:00",
"company": {
"name": "Forever 21",
"domain": "forever21.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "forever21.com shows sustained growth with 3 consecutive months of increases, up 10% overall to 1M.",
"traffic": {
"2026-05-01": 1006413,
"2026-06-01": 1077726,
"2026-07-01": 1111422
},
"category": "lifestyle/fashion_and_apparel",
"relevance": 8.8,
"ai_traffic": {
"total_visits": 4669,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 73.769
}
],
"traffic_share": 0.004
},
"engagement": {
"bounce_rate": 0.323,
"pages_per_visit": 4.442,
"avg_visit_duration_seconds": 116
},
"global_rank": 41133,
"mail_visits": 13337,
"country_rank": 10017,
"top_keywords": [
{
"cpc": 0.28,
"name": "forever 21",
"volume": 81850,
"estimated_value": 104890
},
{
"cpc": 0.31,
"name": "forever21",
"volume": 13880,
"estimated_value": 18810
},
{
"cpc": 0.3,
"name": "forever21+",
"volume": 3410,
"estimated_value": 2500
},
{
"cpc": 0.81,
"name": "forever 21 uk",
"volume": 340,
"estimated_value": 1000
},
{
"cpc": 0.31,
"name": "forever 2",
"volume": 1030,
"estimated_value": 910
}
],
"traffic_band": "established",
"category_rank": 413,
"direct_visits": 207836,
"search_visits": 697973,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 72242,
"top_countries": {
"CA": 0.062,
"GB": 0.015,
"IN": 0.016,
"MX": 0.036,
"US": 0.698
},
"website_title": "Forever 21 | Shop The Latest Trends & Must-Have Styles",
"brand_strength": "weak",
"change_3mo_pct": 10.4,
"change_mom_pct": 3.1,
"referral_visits": 34454,
"traffic_sources": {
"mail": 0.012,
"paid": 0,
"direct": 0.187,
"search": 0.628,
"social": 0.065,
"referral": 0.031
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.4% (~4,669 visits). Top: chatgpt.com (74%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "high",
"consecutive_months": 3,
"engagement_quality": "moderate",
"brand_keyword_ratio": "4/5",
"website_description": "Discover the latest in women’s, men’s, plus-size, kids' fashion, accessories, and beauty with everyday low prices - and new styling drops added regularly. Shop now.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 63,
"social_traffic_level": "moderate",
"brand_strength_detail": "Weak brand recognition with 19% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 63: Engagement 68/100 (25%), Volume 100/100 (20%), Brand 37/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 7% of total visits (~72,242 visits).",
"engagement_quality_score": 68,
"geo_concentration_detail": "Highly concentrated traffic: US (70%), CA (6%), MX (4%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~34,454 visits).",
"search_dependency_detail": "High search dependency at 63% of total traffic.",
"engagement_quality_detail": "Moderate engagement (68/100) with 32% bounce rate, 4.4 pages per visit, and 116-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/530c091b-7fb9-4c14-bc6b-c8c42e0f5f48 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"forever21.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.