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FortinetTraffic snapshot

fortinet.com received 5M monthly visits with traffic from 5 countries.

Source: Autobound Signal API · 151 signals tracked for Fortinet · updated

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What happened

Emerging AI traffic at 1.8% (~82,812 visits). Top: chatgpt.com (88%), gemini.google.com (8%), perplexity.ai (4%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
4,576,159
Month over month
+4.7%
3-month change
+0.9%
Global rank
9,829
Top country
US (24%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
9,034
Category rank
33
Change, 3 months
+0.9%
Change, month over month
+4.7%
Digital health score
78

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/computer_security
Mail visits
123,556
Traffic band
Established
Direct visits
1,565,046
Search visits
1,885,378
Small website
No
Snapshot date
Sep 1, 2026
Social visits
137,285
Website title
Global Leader of Cybersecurity Solutions and Services | Fortinet
Brand strength
Moderate
Referral visits
723,033
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.8% (~82,812 visits). Top: chatgpt.com (88%), gemini.google.com (8%), perplexity.ai (4%), claude.ai (0%).
Geo concentration
Diversified
Referral strength
Strong
Consecutive months
1
Engagement quality
High
Brand keyword ratio
1/5
Website description
Fortinet delivers cybersecurity everywhere you need it. We secure the entire digital attack surface from devices, data, and apps and from data center to home office.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3aaedc35-cc76-40dc-96eb-da0c4ea3be0a returns this record as JSON. POST /v1/companies/enrich returns every signal for fortinet.com.

{
  "signal_id": "3aaedc35-cc76-40dc-96eb-da0c4ea3be0a",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:09:06.387+00:00",
  "company": {
    "name": "Fortinet",
    "domain": "fortinet.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "fortinet.com received 5M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 4534888,
      "2026-08-01": 4370757,
      "2026-09-01": 4576159
    },
    "category": "computers_electronics_and_technology/computer_security",
    "relevance": 13.2,
    "ai_traffic": {
      "total_visits": 82812,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.982
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.82
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.852
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.018
    },
    "engagement": {
      "bounce_rate": 0.407,
      "pages_per_visit": 6.562,
      "avg_visit_duration_seconds": 412
    },
    "global_rank": 9829,
    "mail_visits": 123556,
    "country_rank": 9034,
    "top_keywords": [
      {
        "cpc": 2.1,
        "name": "fortinet",
        "volume": 128760,
        "estimated_value": 58330
      },
      {
        "name": "forticlient vpn",
        "volume": 53710,
        "estimated_value": 42430
      },
      {
        "cpc": 1.25,
        "name": "forticlient",
        "volume": 57180,
        "estimated_value": 39440
      },
      {
        "cpc": 0.74,
        "name": "ip",
        "volume": 1088070,
        "estimated_value": 19260
      },
      {
        "cpc": 0.43,
        "name": "proxy",
        "volume": 424320,
        "estimated_value": 15480
      }
    ],
    "traffic_band": "established",
    "category_rank": 33,
    "direct_visits": 1565046,
    "search_visits": 1885378,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 137285,
    "top_countries": {
      "CA": 0.038,
      "IN": 0.059,
      "JP": 0.052,
      "PK": 0.036,
      "US": 0.236
    },
    "website_title": "Global Leader of Cybersecurity Solutions and Services | Fortinet",
    "brand_strength": "moderate",
    "change_3mo_pct": 0.9,
    "change_mom_pct": 4.7,
    "referral_visits": 723033,
    "traffic_sources": {
      "mail": 0.027,
      "paid": 0,
      "direct": 0.342,
      "search": 0.412,
      "social": 0.03,
      "referral": 0.158
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.8% (~82,812 visits). Top: chatgpt.com (88%), gemini.google.com (8%), perplexity.ai (4%), claude.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "strong",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "Fortinet delivers cybersecurity everywhere you need it. We secure the entire digital attack surface from devices, data, and apps and from data center to home office.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 78,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 78: Engagement 89/100 (25%), Volume 100/100 (20%), Brand 68/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 18/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~137,285 visits).",
    "engagement_quality_score": 89,
    "geo_concentration_detail": "Diversified traffic: US (24%), IN (6%), JP (5%).",
    "referral_strength_detail": "Strong referral strength at 16% of traffic (~723,033 visits).",
    "search_dependency_detail": "Moderate search dependency at 41% of total traffic.",
    "engagement_quality_detail": "High engagement (89/100) with 41% bounce rate, 6.6 pages per visit, and 412-second average duration."
  }
}

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