fortinet.com received 5M monthly visits with traffic from 5 countries.
What happened
Emerging AI traffic at 1.4% (~63,351 visits). Top: chatgpt.com (76%), gemini.google.com (16%), perplexity.ai (5%), claude.ai (0%), copilot.microsoft.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 4,534,888
- Month over month
- -2.5%
- 3-month change
- +0.9%
- Global rank
- 10,002
- Top country
- US (22%)
- Trend
- Fluctuating
More from Fortinet
- PatentsFortinet was granted a patent for smarter SD-WAN VPN connections.Patents
- RedditFortinet is positioned as the leading affordable alternative to Palo Alto Networks for enterprise firewalls, with users praising its GUI-first design and capable management tools like FortiManager.Reddit
- X (Twitter)Fortinet's 2026 report highlights cybersecurity hiring and retention challenges, emphasizing upskilling for workforce readiness.X (Twitter)
- RecognitionFortinet Named a Leader in the 2026 Gartner® Magic Quadrant™ Report for Hybrid Mesh FirewallRecognition
- GlassdoorBDRs face strict 4-day office mandate with little flexibilityGlassdoor
- LaunchFortinet Launches Free High School Cybersecurity Curriculum to Build the Next Generation of Cyber DefendersLaunch
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 9,997
- Category rank
- 35
- Change, 3 months
- +0.9%
- Change, month over month
- -2.5%
- Digital health score
- 74
Details
- Measured month
- Jul 2026
- Category
- computers_electronics_and_technology/computer_security
- Mail visits
- 108,837
- Traffic band
- Established
- Direct visits
- 1,519,187
- Search visits
- 1,999,886
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 136,047
- Website title
- Global Leader of Cybersecurity Solutions and Services | Fortinet
- Brand strength
- Moderate
- Referral visits
- 675,698
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 1.4% (~63,351 visits). Top: chatgpt.com (76%), gemini.google.com (16%), perplexity.ai (5%), claude.ai (0%), copilot.microsoft.com (0%).
- Geo concentration
- Diversified
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 1/5
- Website description
- Fortinet delivers cybersecurity everywhere you need it. We secure the entire digital attack surface from devices, data, and apps and from data center to home office.
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 1/5.
- Digital health detail
- Score 74: Engagement 90/100 (25%), Volume 100/100 (20%), Brand 67/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 14/100 (10%).
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/e70b78bc-328b-46ae-89aa-2c8194681c68 returns this record as JSON. POST /v1/companies/enrich returns every signal for fortinet.com.
{
"signal_id": "e70b78bc-328b-46ae-89aa-2c8194681c68",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T11:08:13.385+00:00",
"company": {
"name": "Fortinet",
"domain": "fortinet.com"
},
"data": {
"trend": "fluctuating",
"summary": "fortinet.com received 5M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 4495984,
"2026-06-01": 4649503,
"2026-07-01": 4534888
},
"category": "computers_electronics_and_technology/computer_security",
"relevance": 6.9,
"ai_traffic": {
"total_visits": 63351,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 76.427
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 15.811
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 4.617
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
},
{
"name": "copilot.microsoft.com",
"rank": 5,
"share": 0
}
],
"traffic_share": 0.014
},
"engagement": {
"bounce_rate": 0.376,
"pages_per_visit": 6.692,
"avg_visit_duration_seconds": 457
},
"global_rank": 10002,
"mail_visits": 108837,
"country_rank": 9997,
"top_keywords": [
{
"cpc": 2.05,
"name": "fortinet",
"volume": 136580,
"estimated_value": 68210
},
{
"name": "forticlient vpn",
"volume": 68650,
"estimated_value": 53840
},
{
"cpc": 1.63,
"name": "forticlient",
"volume": 60760,
"estimated_value": 43100
},
{
"cpc": 0.37,
"name": "proxy server",
"volume": 51650,
"estimated_value": 26290
},
{
"cpc": 0.54,
"name": "ip",
"volume": 1055850,
"estimated_value": 19880
}
],
"traffic_band": "established",
"category_rank": 35,
"direct_visits": 1519187,
"search_visits": 1999886,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 136047,
"top_countries": {
"CA": 0.048,
"IN": 0.066,
"JP": 0.05,
"TW": 0.033,
"US": 0.217
},
"website_title": "Global Leader of Cybersecurity Solutions and Services | Fortinet",
"brand_strength": "moderate",
"change_3mo_pct": 0.9,
"change_mom_pct": -2.5,
"referral_visits": 675698,
"traffic_sources": {
"mail": 0.024,
"paid": 0,
"direct": 0.335,
"search": 0.441,
"social": 0.03,
"referral": 0.149
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 1.4% (~63,351 visits). Top: chatgpt.com (76%), gemini.google.com (16%), perplexity.ai (5%), claude.ai (0%), copilot.microsoft.com (0%).",
"geo_concentration": "diversified",
"referral_strength": "moderate",
"search_dependency": "moderate",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "1/5",
"website_description": "Fortinet delivers cybersecurity everywhere you need it. We secure the entire digital attack surface from devices, data, and apps and from data center to home office.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 74,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 1/5.",
"digital_health_detail": "Score 74: Engagement 90/100 (25%), Volume 100/100 (20%), Brand 67/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 14/100 (10%).",
"social_traffic_detail": "Low social traffic at 3% of total visits (~136,047 visits).",
"engagement_quality_score": 90,
"geo_concentration_detail": "Diversified traffic: US (22%), IN (7%), JP (5%).",
"referral_strength_detail": "Moderate referral strength at 15% of traffic (~675,698 visits).",
"search_dependency_detail": "Moderate search dependency at 44% of total traffic.",
"engagement_quality_detail": "High engagement (90/100) with 38% bounce rate, 6.7 pages per visit, and 457-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/e70b78bc-328b-46ae-89aa-2c8194681c68 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"fortinet.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.