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Gen DigitalPartnership

Gen awards communications business to Wild Signal.

What happened

Gen Digital Inc. partners with Wild Signal.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Gen awards communications business to Wild Signal. The newly launched agency co-founded by Andy Pray and Daria Dubois will support Norton, Avast, LifeLock and MoneyLion across the US and UK. CHICAGO - Consumer cybersecurity company Gen has named Wild Signal as its US and UK communications partner, selecting the newly launched agency co-founded by former Praytell founder Andy Pray and communications veteran Daria Dubois to support brands including Norton, Avast, LifeLock and MoneyLion. Wild Signal will lead media relations, executive visibility, creative campaigns, corporate communications, crisis support and AI search optimization efforts for Gen's portfolio of consumer brands. The agency will serve as the US hub for the account, working alongside UK partner Delphi. The business was awarded following a review involving 11 agencies. Gen said it conducted the search as part of a periodic evaluation of its agency roster and selected Wild Signal based on its AI-focused approach and senior-level team. The engagement began with a six-month scope covering the US and UK, with plans to extend the relationship based on performance. According to Gen, the company was looking for a partner that could combine communications expertise with an understanding of how AI is changing the way consumers discover brands and information online. "We've done a lot of work internally to...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Location
Chicago, Illinois, United States

Companies

  • Wild SignalPartnerwildsignal.agency

More partnership signals at other companies

The full record

From the Signal API record

Details

Ticker
NASDAQ:GENVR

Extraction

Confidence
28%
Detected
Jun 4, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ac5208f0-de61-4802-ae5e-8781807d8b0c returns this record as JSON. POST /v1/companies/enrich returns every signal for gendigital.com.

{
  "signal_id": "ac5208f0-de61-4802-ae5e-8781807d8b0c",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-06-04T15:22:19+00:00",
  "company": {
    "name": "Gen Digital",
    "domain": "gendigital.com"
  },
  "data": {
    "url": "https://www.provokemedia.com/latest/article/gen-awards-communications-business-to-wild-signal",
    "title": "Gen awards communications business to Wild Signal.",
    "ticker": "NASDAQ:GENVR",
    "excerpt": "Gen awards communications business to Wild Signal.\n\nThe newly launched agency co-founded by Andy Pray and Daria Dubois will support Norton, Avast, LifeLock and MoneyLion across the US and UK.\n\nCHICAGO - Consumer cybersecurity company Gen has named Wild Signal as its US and UK communications partner, selecting the newly launched agency co-founded by former Praytell founder Andy Pray and communications veteran Daria Dubois to support brands including Norton, Avast, LifeLock and MoneyLion.\n\nWild Signal will lead media relations, executive visibility, creative campaigns, corporate communications, crisis support and AI search optimization efforts for Gen's portfolio of consumer brands. The agency will serve as the US hub for the account, working alongside UK partner Delphi.\n\nThe business was awarded following a review involving 11 agencies. Gen said it conducted the search as part of a periodic evaluation of its agency roster and selected Wild Signal based on its AI-focused approach and senior-level team.\n\nThe engagement began with a six-month scope covering the US and UK, with plans to extend the relationship based on performance.\n\nAccording to Gen, the company was looking for a partner that could combine communications expertise with an understanding of how AI is changing the way consumers discover brands and information online.\n\n\"We've done a lot of work internally to transform...",
    "summary": "Gen Digital Inc. partners with Wild Signal.",
    "location": "Chicago, Illinois, United States, Northern America, Americas",
    "planning": false,
    "image_url": "https://www.provokemedia.com/images/default-source/04-article-images/wildsignal_ports_final-33-jpg.jpg",
    "confidence": 0.2768,
    "published_at": "2026-06-04T15:22:19Z",
    "location_data": [
      {
        "city": "Chicago",
        "state": "Illinois",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "CHICAGO - Consumer cybersecurity company Gen has named Wild Signal as its US and UK communications partner, selecting the newly launched agency co-founded by former Praytell founder Andy Pray and communications veteran Daria Dubois to support brands including Norton, Avast, LifeLock and MoneyLion.",
    "related_company_name": "Wild Signal",
    "related_company_domain": "wildsignal.agency"
  }
}

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