Matt Britton
Verizon Value’s Cheryl Gresham on Gen Z, 5G & Digital-First Wireless
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Video description
How is Verizon Value using digital-first marketing to reach Gen Z, Millennials, and value-focused wireless customers? In this episode of The Speed of Culture Podcast, Matt Britton sits down with Cheryl Gresham, CMO and VP of Marketing at Verizon Value, to discuss digital-centric marketing, prepaid wireless, Gen Z and Millennial consumers, 5G, fixed wireless, customer segmentation, retail marketing, and how Verizon is adapting to the future of connectivity. Cheryl shares how her career began in
