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Gen DigitalYouTube

Verizon Value’s Cheryl Gresham on Gen Z, 5G & Digital-First Wireless

What happened

Verizon Value CMO discusses digital marketing, Gen Z, Millennials, and 5G.

Source

YouTubeJun 10, 2026

Matt Britton

Verizon Value’s Cheryl Gresham on Gen Z, 5G & Digital-First Wireless

views
1
comments
0

Video description

How is Verizon Value using digital-first marketing to reach Gen Z, Millennials, and value-focused wireless customers? In this episode of The Speed of Culture Podcast, Matt Britton sits down with Cheryl Gresham, CMO and VP of Marketing at Verizon Value, to discuss digital-centric marketing, prepaid wireless, Gen Z and Millennial consumers, 5G, fixed wireless, customer segmentation, retail marketing, and how Verizon is adapting to the future of connectivity. Cheryl shares how her career began in

youtube.com/watchRead the full source

Extracted by Autobound

From the Signal API record
Signal
YouTube

What this signalsCompany videos often show what the team is pushing right now.

Channel
Matt Britton

More YouTube signals at other companies

The full record

From the Signal API record

Topics and mentions

Tags

  • Marketing Strategy
  • Consumer Behavior
  • 5G Technology

Technologies named

  • 5G
  • fixed wireless

Extraction

Detected
Jun 10, 2026
signal_type
youtube-company
signal_subtype
youtubeVideo

Use this data

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The API returns more than this page shows

This page shows a preview. The full youtube-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/45c0df98-fbdf-422a-9465-0788dd7d4b70 returns this record as JSON. POST /v1/companies/enrich returns every signal for gendigital.com.

{
  "signal_id": "45c0df98-fbdf-422a-9465-0788dd7d4b70",
  "signal_type": "youtube-company",
  "signal_subtype": "youtubeVideo",
  "detected_at": "2026-06-10T21:25:24+00:00",
  "company": {
    "name": "Gen Digital",
    "domain": "gendigital.com"
  },
  "data": {
    "tags": [
      "Marketing Strategy",
      "Consumer Behavior",
      "5G Technology"
    ],
    "summary": "Verizon Value CMO discusses digital marketing, Gen Z, Millennials, and 5G.",
    "videoLink": "https://www.youtube.com/watch?v=KqSAXTtz--w",
    "viewCount": "1",
    "publishedAt": "2026-06-10T21:25:24Z",
    "video_title": "Verizon Value’s Cheryl Gresham on Gen Z, 5G & Digital-First Wireless",
    "channelTitle": "Matt Britton",
    "commentCount": "0",
    "video_description": "How is Verizon Value using digital-first marketing to reach Gen Z, Millennials, and value-focused wireless customers?\n\nIn this episode of The Speed of Culture Podcast, Matt Britton sits down with Cheryl Gresham, CMO and VP of Marketing at Verizon Value, to discuss digital-centric marketing, prepaid wireless, Gen Z and Millennial consumers, 5G, fixed wireless, customer segmentation, retail marketing, and how Verizon is adapting to the future of connectivity.\n\nCheryl shares how her career began in",
    "technologies_mentioned": [
      {
        "name": "5G",
        "status": "using"
      },
      {
        "name": "fixed wireless",
        "status": "using"
      }
    ],
    "company_youtube_channel_url": "https://www.youtube.com/channel/UCvP9cnX9BYYRoLQzyo_i35g"
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.