General Mills unveils seasonal autumn and Halloween range

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    "url": "https://www.foodbev.com/news/general-mills-unveils-seasonal-autumn-and-halloween-range",
    "title": "General Mills unveils seasonal autumn and Halloween range - foodbev.com",
    "excerpt": "General Mills has launched its 2026 seasonal product line-up in the US, featuring new autumn-inspired baking mixes alongside returning pumpkin spice and Halloween-themed products. The range includes three new limited-edition Betty Crocker mixes: Pumpkin Spice Cheesecake Bar Mix produces cheesecake bars with a graham-style crust, while Apple Cider Delights Cake Mix and Maple Delights Cake Mix both contain pudding mix to create a moist texture. Returning products include Betty Crocker’s Caramel Apple Cookie Mix, Gingerbread Cake & Cookie Mix and Soft Baked Pumpkin Spice Cookie Mix, as well as Pumpkin Spice Cheerios. Pillsbury has brought back several seasonal products, including Cinnabon Grands Pumpkin Spice Sweet Rolls, Pumpkin Cookie Dough with cream cheese-flavoured chunks and its Shape Cutout Cookie Dough in Sugar Skull, Spooky Cat, Pumpkin and Ghost designs. The wider Halloween range features products from Annie’s, Chex Mix, Fruit by the Foot, Fruit Roll-Ups, Gushers and Immaculate Baking Co. Highlights include Annie’s Halloween Pasta & Cheddar, Chex Mix Halloween Muddy Buddies and Organic Pumpkin Spice Cinnamon Rolls from Immaculate Baking Co. The limited-edition products are available from retailers across the US throughout the season, while stocks last.",
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    "published_at": "2026-07-31T10:42:22Z",
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