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General Motors10-Q: Market share loss

U.S. Market Share Decreases to 16.4% in Nine Months Ended September 30, 2026

Source: Autobound Signal API · 115 signals tracked for General Motors · updated

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What happened

GM's total vehicle market share in the U.S. fell by 0.7 percentage points to 16.4% as vehicle sales dropped to 2.0 million units. This competitive slippage may increase demand for go-to-market software, customer analytics, and incentive management solutions.

Source

SEC EDGAROct 20, 2026

Quarterly report (Form 10-Q)

General Motors 10-Q for Quarter ended Sep 30, 2026

Filing excerpt

Our total vehicle sales in the U.S., our largest market in North America, were 2.0 million units for a market share of 16.4% in the nine months ended September 30, 2026, representing a decrease of 0.7 percentage points compared to the corresponding period in 2025.

sec.gov/Archives/edgar/data/1467858/000146785826000059/gm-20260930.htmRead the full source

Other signals in this filing (4)

Extracted by Autobound

From the Signal API record
Signal
10-Q: Market share loss

What this signalsFilings often name leadership changes, deals and spending plans.

Period
Quarter ended Sep 30, 2026
Fiscal year end
09/30
Filed
Oct 20, 2026

More 10-Q signals at other companies

The full record

From the Signal API record

Numbers

Percent
16.4% (U.S. total vehicle market share)

Details

CIK
1467858
Accession number
0001467858-26-000059
Timeframe
Current year
Quarter
Q3
Filing year
2026
Period end date
Sep 30, 2026
Why it matters
Urgency to improve

Topics and mentions

Regions named

  • U.S.
  • North America

Extraction

Confidence
High
Relevance
75%
Sentiment
Negative
Detected
Oct 27, 2026
signal_type
sec-10q
signal_subtype
marketShareLoss

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The API returns more than this page shows

This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/66cb885e-d68f-425b-9927-be73479b50a1 returns this record as JSON. POST /v1/companies/enrich returns every signal for gm.com.

{
  "signal_id": "66cb885e-d68f-425b-9927-be73479b50a1",
  "signal_type": "sec-10q",
  "signal_subtype": "marketShareLoss",
  "detected_at": "2026-10-27T08:03:55.61+00:00",
  "company": {
    "name": "General Motors",
    "domain": "gm.com"
  },
  "data": {
    "detail": "GM's total vehicle market share in the U.S. fell by 0.7 percentage points to 16.4% as vehicle sales dropped to 2.0 million units. This competitive slippage may increase demand for go-to-market software, customer analytics, and incentive management solutions.",
    "metrics": {
      "pct": 0.164,
      "timeframe": "current_year",
      "pct_context": "U.S. total vehicle market share"
    },
    "quarter": "Q3",
    "summary": "U.S. Market Share Decreases to 16.4% in Nine Months Ended September 30, 2026",
    "excerpts": "Our total vehicle sales in the U.S., our largest market in North America, were 2.0 million units for a market share of 16.4% in the nine months ended September 30, 2026, representing a decrease of 0.7 percentage points compared to the corresponding period in 2025.",
    "relevance": 0.75,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1467858/000146785826000059/gm-20260930.htm",
    "filing_date": "2026-10-20",
    "filing_year": 2026,
    "fiscal_year": 2026,
    "fiscal_year_end": "09/30",
    "period_end_date": "2026-09-30",
    "sales_relevance": "Urgency to improve",
    "signal_category": "market",
    "regions_mentioned": [
      "U.S.",
      "North America"
    ]
  }
}

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