‘I want to see red’: General Motors is teaching its engineers to fail fast and ‘speak fearlessly’ as they take the EV battery fight to China

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    "url": "https://fortune.com/2026/10/20/general-motors-ev-battery-china-tesla-culture-change/",
    "title": "‘I want to see red’: General Motors is teaching its engineers to fail fast and ‘speak fearlessly’ as they take the EV battery fight to China",
    "author": "Nick Lichtenberg",
    "excerpt": "The General Motors Technical Center in Warren, Mich., still looks the way Eero Saarinen drew it in the 1950s: low glass-and-steel boxes set on a grid, end walls of glazed brick in saturated colors, massive man-made lakes, everything in its right place. The campus was dedicated in 1956 and has been a National Historic Landmark since 2014. As Fortune walked around on a recent site visit, it felt like a massive public high school. Fitting in like a bright Lego set is the $900 million investment in the Battery Cell Development Center (BCDC), a massive light-gray rectangle, and the Innovation Center, which resembles a blue-and-yellow battery pack sitting on top of a historic building. If GM is a giant campus, longtime GM battery engineer Andy Oury is the cheerful science teacher, polo shirt tucked into his blue jeans, driving around in his large (all-electric) Silverado. Just the weekend before, he said, he drove it 220 miles to Traverse City, where he powered his camper off the truck all weekend and towed a wood chipper around town. Oury joined GM in 1999 and became interested in batteries about a decade later, as GM began work on the Chevrolet Volt. This plug-in hybrid convinced him GM was serious about electric transportation, he told Fortune . Oury reports to Kurt Kelty, a battery lifer who spent over a decade each at Panasonic and Tesla . About a decade ago, Oury said, he...",
    "summary": "General Motors invested $900 million in the Battery Cell Development Center and Innovation Center at its Technical Center in Warren, Michigan.",
    "location": "Warren, Michigan, United States",
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    "image_url": "https://fortune.com/img-assets/wp-content/uploads/2026/10/image_af5cf1.jpeg?resize=1200,600",
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    "published_at": "2026-10-20T13:00:00Z",
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    "article_sentence": "Fitting in like a bright Lego set is the $900 million investment in the Battery Cell Development Center (BCDC), a massive light-gray rectangle, and the Innovation Center, which resembles a blue-and-yellow battery pack sitting on top of a historic building."
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