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GleanConference talks

Andy Welfle (Content designer, Glean) at SmashingConf New York 2025.

What happened

Session: Writing is Designing

Source

smashingconf.comOct 6, 2025

SmashingConf New York 2025

Writing is Designing

Session

Imagine trying to use a website with no labels, buttons, or messages: just shapes and vibes. In this talk, we'll look at how language quietly carries the UX, from tiny tooltips to big brand moments. You'll learn how interface copy shapes interaction, why tone matters more than you think, and how a few well-chosen words can rescue even the clunkiest flow. We'll also touch on how AI tools can help scale your content work, and what to watch out for if you care about quality and accuracy.

smashingconf.com/ny-2025Read the full source

Extracted by Autobound

From the Signal API record
Signal
Conference talks
Conference
SmashingConf New York 2025
Date
Oct 6, 2025
Location
New York, USA
Topics
4

More conference speaker signals at other companies

The full record

From the Signal API record

People

  • Andy WelfleContent designer, Glean · Speaker

Details

Conference ends
Oct 9, 2025

Topics and mentions

Conference topics

  • front-end
  • UX
  • accessibility
  • CSS
  • web performance
  • design systems
  • AI prototyping
  • typography

Extraction

Confidence
Medium
Relevance
72%
Detected
Oct 31, 2025
signal_type
conference-speaker
signal_subtype
conferenceSpeaker

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The API returns more than this page shows

This page shows a preview. The full conference-speaker record in the Signal API and MCP can also have these 19 fields. Some fields are empty for some signals.

Contact

  • full_nameValue in the API
  • job_titleValue in the API
  • linkedin_urlValue in the API
  • emailValue in the API
  • first_nameValue in the API
  • last_nameValue in the API
  • cityValue in the API
  • stateValue in the API
  • countryValue in the API
  • seniorityValue in the API

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API

And 1 more fields.

Show the full JSONThe record on this page and the API request

GET /v1/signals/1a849b70-8acc-5492-b2b9-51e804b39a61 returns this record as JSON. POST /v1/companies/enrich returns every signal for glean.com.

{
  "signal_id": "1a849b70-8acc-5492-b2b9-51e804b39a61",
  "signal_type": "conference-speaker",
  "signal_subtype": "conferenceSpeaker",
  "detected_at": "2025-10-31T00:00:00+00:00",
  "company": {
    "name": "Glean",
    "domain": "glean.com"
  },
  "data": {
    "summary": "Andy Welfle (Content designer, Glean) at SmashingConf New York 2025.",
    "relevance": 0.72,
    "confidence": "medium",
    "speaker_bio": "Andy Welfle is a writer and content designer, living and working in San Francisco. He’s the co-author of Writing is Designing: Words and the User Experience, a book about UX writing fundamentals, and has built content design practices at large companies and innovative startups alike. He’s currently building a practice at Glean. When he’s not working his day job, Andy’s probably making zines about bad AI poetry, or podcasts about wooden pencils, find out more and get in touch at andy.wtf.",
    "session_type": "talk",
    "session_title": "Writing is Designing",
    "conference_url": "https://smashingconf.com/ny-2025",
    "conference_date": "2025-10-06",
    "conference_name": "SmashingConf New York 2025",
    "is_future_event": false,
    "contact_resolved": true,
    "conference_topics": [
      "front-end",
      "UX",
      "accessibility",
      "CSS",
      "web performance",
      "design systems",
      "AI prototyping",
      "typography"
    ],
    "domain_match_score": 10,
    "conference_end_date": "2025-10-09",
    "conference_location": "New York, USA",
    "session_description": "Imagine trying to use a website with no labels, buttons, or messages: just shapes and vibes. In this talk, we'll look at how language quietly carries the UX, from tiny tooltips to big brand moments. You'll learn how interface copy shapes interaction, why tone matters more than you think, and how a few well-chosen words can rescue even the clunkiest flow. We'll also touch on how AI tools can help scale your content work, and what to watch out for if you care about quality and accuracy.",
    "conference_description": "SmashingConf New York is a friendly, inclusive event for people who design and build for the web, focused on front-end and UX. It emphasizes practical, real-world solutions, hands-on workshops, and actionable insights from experienced speakers.",
    "domain_match_confidence": "high",
    "conference_estimated_size": "unknown"
  }
}

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