The company is actively using AI internally, beyond just customer-facing products, to enhance efficiency and velocity.
Filing excerpt
Our employees are identifying and deploying internal uses of AI to solidify gains in velocity and efficiency. From experimentation to Care, engineering and corporate functions, we are evolving beyond the value of generative AI and shifting focus on improvements driven by agents so that we can focus on our customers' jobs to be done.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
sec-10kautomationInvestmentGet every 10-K signal for GoDaddy and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at GoDaddy this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/92cc4d38-d27b-4079-9a35-0679576fb7d1 returns this record as JSON. POST /v1/companies/enrich returns every signal for godaddy.com.
{
"signal_id": "92cc4d38-d27b-4079-9a35-0679576fb7d1",
"signal_type": "sec-10k",
"signal_subtype": "automationInvestment",
"detected_at": "2026-03-03T06:01:40.88+00:00",
"company": {
"name": "GoDaddy",
"domain": "godaddy.com"
},
"data": {
"detail": "The company is actively using AI internally, beyond just customer-facing products, to enhance efficiency and velocity. This suggests a budget for internal automation tools, AI platforms, and potentially consulting services to optimize workflows.",
"summary": "Deploying internal AI agents to improve efficiency across Care, engineering, and corporate functions",
"excerpts": "Our employees are identifying and deploying internal uses of AI to solidify gains in velocity and efficiency. From experimentation to Care, engineering and corporate functions, we are evolving beyond the value of generative AI and shifting focus on improvements driven by agents so that we can focus on our customers' jobs to be done.",
"relevance": 0.75,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1609711/000160971126000010/gddy-20251231.htm",
"filing_date": "2026-02-24",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Automation vendor opportunity",
"signal_category": "technology",
"technologies_mentioned": [
"AI",
"generative AI",
"agents"
]
}
}
curl https://signals.autobound.ai/v1/signals/92cc4d38-d27b-4079-9a35-0679576fb7d1 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"godaddy.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.