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Goldman SachsTraffic snapshot

goldmansachs.com received 1M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 2.5% (~36,456 visits). Top: chatgpt.com (80%), gemini.google.com (19%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,475,442
Month over month
-10.7%
3-month change
-8.1%
Global rank
40,614
Top country
US (53%)
Trend
Fluctuating

The full record

From the Signal API record

Numbers

Country rank
16,146
Category rank
141
Change, 3 months
-8.1%
Change, month over month
-10.7%
Digital health score
59

Details

Measured month
Sep 2026
Category
finance/investing
Mail visits
33,935
Traffic band
Established
Direct visits
404,271
Search visits
815,919
Small website
No
Snapshot date
Sep 1, 2026
Social visits
69,346
Website title
Home
Brand strength
Moderate
Referral visits
98,855
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 2.5% (~36,456 visits). Top: chatgpt.com (80%), gemini.google.com (19%), claude.ai (0%).
Geo concentration
Highly concentrated
Search dependency
High
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
4/5
Website description
The Goldman Sachs Group, Inc. is a leading global investment banking, securities, and asset and wealth management firm that provides a wide range of financial services.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 27% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/9945e006-2e7c-4457-949e-ca4e8e423a22 returns this record as JSON. POST /v1/companies/enrich returns every signal for goldmansachs.com.

{
  "signal_id": "9945e006-2e7c-4457-949e-ca4e8e423a22",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:56:46.445+00:00",
  "company": {
    "name": "Goldman Sachs",
    "domain": "goldmansachs.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "goldmansachs.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 1605803,
      "2026-08-01": 1651516,
      "2026-09-01": 1475442
    },
    "category": "finance/investing",
    "relevance": 29.9,
    "ai_traffic": {
      "total_visits": 36456,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 80.425
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 19.263
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.312
        }
      ],
      "traffic_share": 0.025
    },
    "engagement": {
      "bounce_rate": 0.568,
      "pages_per_visit": 2.339,
      "avg_visit_duration_seconds": 74
    },
    "global_rank": 40614,
    "mail_visits": 33935,
    "country_rank": 16146,
    "top_keywords": [
      {
        "cpc": 1.01,
        "name": "goldman sachs",
        "volume": 256620,
        "estimated_value": 138000
      },
      {
        "cpc": 1.9,
        "name": "goldman sachs careers",
        "volume": 49410,
        "estimated_value": 66130
      },
      {
        "cpc": 1.02,
        "name": "goldman s",
        "volume": 21470,
        "estimated_value": 17280
      },
      {
        "cpc": 1.54,
        "name": "goldman sachs internships",
        "volume": 11890,
        "estimated_value": 11520
      },
      {
        "cpc": 1.54,
        "name": "goldman sachs internship",
        "volume": 5400,
        "estimated_value": 8680
      }
    ],
    "traffic_band": "established",
    "category_rank": 141,
    "direct_visits": 404271,
    "search_visits": 815919,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 69346,
    "top_countries": {
      "CA": 0.019,
      "GB": 0.103,
      "IN": 0.099,
      "SG": 0.022,
      "US": 0.528
    },
    "website_title": "Home",
    "brand_strength": "moderate",
    "change_3mo_pct": -8.1,
    "change_mom_pct": -10.7,
    "referral_visits": 98855,
    "traffic_sources": {
      "mail": 0.023,
      "paid": 0,
      "direct": 0.274,
      "search": 0.553,
      "social": 0.047,
      "referral": 0.067
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.5% (~36,456 visits). Top: chatgpt.com (80%), gemini.google.com (19%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "The Goldman Sachs Group, Inc. is a leading global investment banking, securities, and asset and wealth management firm that provides a wide range of financial services.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 59,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 27% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 59: Engagement 32/100 (25%), Volume 100/100 (20%), Brand 55/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 25/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~69,346 visits).",
    "engagement_quality_score": 32,
    "geo_concentration_detail": "Highly concentrated traffic: US (53%), GB (10%), IN (10%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~98,855 visits).",
    "search_dependency_detail": "High search dependency at 55% of total traffic.",
    "engagement_quality_detail": "Low engagement (32/100) with 57% bounce rate, 2.3 pages per visit, and 74-second average duration."
  }
}

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