GPRO Stock Soars As Starman Merger Caps Brutal Slide
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GoPro Inc. stocks have been trading down by -8.27 percent amid bearish sentiment over weakening action-camera demand. Live Update At 12:32:17 EDT: On Thursday, September 03, 2026 GoPro Inc. stock [NASDAQ: GPRO] is trending down by -8.27%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below. GPRO's fundamentals heading into the Starman deal were rough. For Q2 2026, GoPro booked revenue of $104.93M, down from $152.64M a year earlier. That's a drop of more than 30%, the kind of slide that tells traders core demand for GoPro's cameras is fading fast. Adjusted EPS was -$0.21 versus -$0.08, so losses deepened even as management tried to push new products like the MISSION 1 Series. Under the hood, margins looked weak. GPRO generated gross margin of 27.7%, but once you strip out tariff refunds, Morgan Stanley estimated underlying gross margin closer to 12%. Profitability metrics back that up: EBIT margin sat around -28%, and profit margin was also about -28.5%. On the balance sheet, GoPro reported working capital of about -$175.83M and a current ratio of 0.6, signaling tight liquidity. Cash flow was negative too. Free cash flow for the quarter was roughly -$11.82M and operating cash flow -$10.8M. With GPRO trading around $0.61 before the merger news and price-to-sales near 0.4, the market had already priced in serious stress...
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