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GrammarlySustained decline

grammarly.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 44M.

What happened

Emerging AI traffic at 1.5% (~657,701 visits). Top: chatgpt.com (61%), gemini.google.com (16%), claude.ai (8%), perplexity.ai (0%), grok.com (0%), chat.deepseek.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
44,491,534
Month over month
-3%
3-month change
-17.6%
Global rank
688
Top country
US (47%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
332
Category rank
2
Change, 3 months
-17.6%
Change, month over month
-3%
Digital health score
82

Details

Measured month
Jul 2026
Category
science_and_education/education
Mail visits
1,379,238
Traffic band
Major
Direct visits
21,177,970
Search visits
15,661,020
Small website
No
Snapshot date
Jul 1, 2026
Social visits
2,135,594
Website title
Login | Grammarly
Brand strength
Strong
Referral visits
2,313,560
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.5% (~657,701 visits). Top: chatgpt.com (61%), gemini.google.com (16%), claude.ai (8%), perplexity.ai (0%), grok.com (0%), chat.deepseek.com (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Consecutive months
3
Engagement quality
High
Brand keyword ratio
1/5
Website description
Grammarly’s free writing app will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 48% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/d9777a13-bfbe-41e1-a281-5bba3b856c97 returns this record as JSON. POST /v1/companies/enrich returns every signal for grammarly.com.

{
  "signal_id": "d9777a13-bfbe-41e1-a281-5bba3b856c97",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T11:55:09.982+00:00",
  "company": {
    "name": "Grammarly",
    "domain": "grammarly.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "grammarly.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 44M.",
    "traffic": {
      "2026-05-01": 53976573,
      "2026-06-01": 45846354,
      "2026-07-01": 44491534
    },
    "category": "science_and_education/education",
    "relevance": 10,
    "ai_traffic": {
      "top_prompts": [
        "How can I check and correct grammar, punctuation, and style in my professional emails before sending them?",
        "What are the practical steps to improve overall writing clarity and conciseness for business reports and academic papers?",
        "Which features should I look for in an online writing assistant to detect tone issues, suggest vocabulary alternatives, and provide punctuation corrections?"
      ],
      "total_visits": 657701,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 61.321
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 16.142
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 8.176
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.015
    },
    "engagement": {
      "bounce_rate": 0.403,
      "pages_per_visit": 7.84,
      "avg_visit_duration_seconds": 281
    },
    "global_rank": 688,
    "mail_visits": 1379238,
    "country_rank": 332,
    "top_keywords": [
      {
        "cpc": 0.79,
        "name": "grammarly",
        "volume": 2086670,
        "estimated_value": 2417750
      },
      {
        "cpc": 0.33,
        "name": "ai detector",
        "volume": 4770030,
        "estimated_value": 1217750
      },
      {
        "cpc": 0.42,
        "name": "ai checker",
        "volume": 2726220,
        "estimated_value": 558800
      },
      {
        "cpc": 0.14,
        "name": "chatgpt",
        "volume": 164282150,
        "estimated_value": 395000
      },
      {
        "cpc": 0.1,
        "name": "detector de ia",
        "volume": 793620,
        "estimated_value": 291460
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 21177970,
    "search_visits": 15661020,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 2135594,
    "top_countries": {
      "CA": 0.042,
      "GB": 0.044,
      "IN": 0.078,
      "PH": 0.046,
      "US": 0.474
    },
    "website_title": "Login | Grammarly",
    "brand_strength": "strong",
    "change_3mo_pct": -17.6,
    "change_mom_pct": -3,
    "referral_visits": 2313560,
    "traffic_sources": {
      "mail": 0.031,
      "paid": 0,
      "direct": 0.476,
      "search": 0.352,
      "social": 0.048,
      "referral": 0.052
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.5% (~657,701 visits). Top: chatgpt.com (61%), gemini.google.com (16%), claude.ai (8%), perplexity.ai (0%), grok.com (0%), chat.deepseek.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "Grammarly’s free writing app will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 82,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 48% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 82: Engagement 87/100 (25%), Volume 100/100 (20%), Brand 95/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 15/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~2,135,594 visits).",
    "engagement_quality_score": 87,
    "geo_concentration_detail": "Moderately concentrated traffic: US (47%), IN (8%), PH (5%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~2,313,560 visits).",
    "search_dependency_detail": "Moderate search dependency at 35% of total traffic.",
    "engagement_quality_detail": "High engagement (87/100) with 40% bounce rate, 7.8 pages per visit, and 281-second average duration."
  }
}

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