Gusto launches Cofounder, an AI teammate purpose-built for small business.
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Gusto launches Cofounder, an AI teammate purpose-built for small business. Cofounder is one of the first agentic interfaces for small businesses that knows a business' team, payroll, compliance tasks and more before even getting started. Gusto, the leading partner for small businesses, announced the launch of Gusto Cofounder, an AI teammate built specifically for small business owners. Unlike general-purpose AI tools that start from a blank slate, Cofounder launches with context from Gusto and customer-authorized connected tools, including a business's team, payroll schedule, benefits, and Gusto compliance calendar, and can immediately start taking action on behalf of small businesses. The launch comes as America's entrepreneurship boom accelerates. New business applications are running above 500,000 a month, near record highs. According to Gusto's 2026 New Business Formation Report, 60% of new business owners used AI to help launch their business in 2025 - double the rate from just two years ago. Half said AI made the process significantly faster or less expensive. "Small business owners are some of the most resourceful people in the world, but they're consistently stretched too thin," said Eddie Kim, Co-founder and Head of Technology at Gusto. "For most, running payroll isn't the hard part - it's everything they have to do ahead of running it. Pulling data from other...
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