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GymsharkPromotion

Gymshark promotes Matt Rogers to chief supply chain officer

What happened

British fitness apparel brand Gymshark has promoted Matt Rogers to the role of chief supply chain officer.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

British fitness apparel brand Gymshark has promoted Matt Rogers to chief supply chain officer, a step up from the interim general manager role for sourcing and supply chain that he had been leading. He will be responsible for overseeing the company's entire supply chain, from sourcing across multiple geographies, through manufacturing of the product to freight, logistics and customer delivery. According to the brand, Rogers will sit on the executive committee at Gymshark and will report directly to founder and CEO Ben Francis. Announcing the appointment on LinkedIn, Francis said Rogers had "made a huge impact" since arriving at the Solihull-based brand in 2023 as supply chain director. Francis added that he had "helped strengthen and evolve our supply chain and more recently, has done an outstanding job leading the function as Interim General Manager for Sourcing and Supply Chain". Francis framed the promotion around what comes next for the business. "Matt has consistently demonstrated the leadership, judgement and ambition needed to build a supply chain that's ready for the next chapter of Gymshark," he wrote. "This is a thoroughly well deserved appointment and I'm excited to see the impact Matt will continue to have as we build the future of Gymshark together." Rogers arrived at Gymshark after a decade at online retailer Asos, where his roles included group supply chain...

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Extracted by Autobound

From the Signal API record
Event
Promotion

What this signalsA newly promoted leader often gets the budget to change how the team works.

Person
Matt Rogerschief supply chain officer
Location
Solihull, England, United Kingdom

More promotion signals at other companies

The full record

From the Signal API record

People

  • Matt Rogerschief supply chain officer · Named in the story

Topics and mentions

Job title tags

  • directors
  • operations

Extraction

Confidence
95%
Detected
Jul 28, 2026
signal_type
news
signal_subtype
promotes

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/359b01f0-0f5e-d7f6-ca80-1914acd3c75b returns this record as JSON. POST /v1/companies/enrich returns every signal for gymshark.com.

{
  "signal_id": "359b01f0-0f5e-d7f6-ca80-1914acd3c75b",
  "signal_type": "news",
  "signal_subtype": "promotes",
  "detected_at": "2026-07-28T16:58:18+00:00",
  "company": {
    "name": "Gymshark",
    "domain": "gymshark.com"
  },
  "data": {
    "url": "https://fashionunited.com/news/people/gymshark-promotes-matt-rogers-to-chief-supply-chain-officer/2026072873760",
    "title": "Gymshark promotes Matt Rogers to chief supply chain officer - Fashion United",
    "contact": "Matt Rogers",
    "excerpt": "British fitness apparel brand Gymshark has promoted Matt Rogers to chief supply chain officer, a step up from the interim general manager role for sourcing and supply chain that he had been leading. He will be responsible for overseeing the company's entire supply chain, from sourcing across multiple geographies, through manufacturing of the product to freight, logistics and customer delivery. According to the brand, Rogers will sit on the executive committee at Gymshark and will report directly to founder and CEO Ben Francis. Announcing the appointment on LinkedIn, Francis said Rogers had \"made a huge impact\" since arriving at the Solihull-based brand in 2023 as supply chain director. Francis added that he had \"helped strengthen and evolve our supply chain and more recently, has done an outstanding job leading the function as Interim General Manager for Sourcing and Supply Chain\". Francis framed the promotion around what comes next for the business. \"Matt has consistently demonstrated the leadership, judgement and ambition needed to build a supply chain that's ready for the next chapter of Gymshark,\" he wrote. \"This is a thoroughly well deserved appointment and I'm excited to see the impact Matt will continue to have as we build the future of Gymshark together.\" Rogers arrived at Gymshark after a decade at online retailer Asos, where his roles included group supply chain...",
    "summary": "British fitness apparel brand Gymshark has promoted Matt Rogers to the role of chief supply chain officer.",
    "location": "Solihull, United Kingdom",
    "planning": false,
    "image_url": "https://r.fashionunited.com/2OUoJHZ7MnH2kdldF5B0UOkYLjRvQd9yAU3ctZPMQMk/resize:fit:1200:630:0/gravity:ce/quality:70/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjYvMDcvMjgvbWF0dC1yb2dlcnMtcXQ3empucmwtMjAyNi0wNy0yOC5qcGVn.jpeg",
    "job_title": "chief supply chain officer",
    "confidence": 0.95,
    "published_at": "2026-07-28T16:58:18Z",
    "location_data": [
      {
        "city": "Solihull",
        "state": "England",
        "region": "Northern Europe",
        "country": "United Kingdom",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "job_title_tags": [
      "directors",
      "operations"
    ],
    "article_sentence": "British fitness apparel brand Gymshark has promoted Matt Rogers to chief supply chain officer, a step up from the interim general manager role for sourcing and supply chain that he had been leading."
  }
}

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