H-E-B partners with Dallas Cowboys for fan events, commercials

{
  "signal_id": "edc7bccc-c989-24b7-00ff-0a3754fc24a0",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-08-26T12:38:39+00:00",
  "company": {
    "name": "H-E-B",
    "domain": "heb.com"
  },
  "data": {
    "url": "https://www.ksat.com/news/local/2026/08/26/h-e-b-partners-with-dallas-cowboys-for-fan-events-commercials/",
    "title": "H-E-B partners with Dallas Cowboys for fan events, commercials - KSAT",
    "excerpt": "Rebecca Salinas , Executive Producer DALLAS – H-E-B is teaming up with the Dallas Cowboys in a new multi-year partnership that will bring tailgating experiences, giveaways and store events to fans beginning this season. The San Antonio-based grocery chain announced the collaboration Tuesday as it continues expanding its footprint across North Texas. The partnership will include events at H-E-B stores and at AT&T Stadium, home of the Cowboys. Fans can expect H-E-B-branded tailgating experiences tied to Cowboys games, along with promotional giveaways and appearances connected to the team, according to a news release . Cowboys players Dak Prescott, Brandon Aubrey and Caleb Downs are also expected to appear in new H-E-B commercials promoting the partnership. H-E-B also announced it will donate $500,000 to 10 Dallas-Fort Worth-area nonprofits, plus up to $50,000 to The Salvation Army tied to Cowboys defensive sacks. More events and promotions are expected to roll out during the season. Copyright 2026 by KSAT - All rights reserved.",
    "summary": "H-E-B has entered into a new multi-year partnership with the Dallas Cowboys, which will include tailgating experiences, giveaways, and store events for fans starting this season.",
    "location": "Dallas-Fort Worth, Texas, USA",
    "planning": true,
    "image_url": "https://res.cloudinary.com/graham-media-group/image/upload/f_auto/q_auto/c_thumb,w_700/v1/media/video/ksat/7707e4f6-8766-490d-817d-a3089ae5a374/image.jpg?_a=DATAg1kSZAA0",
    "confidence": 0.95,
    "published_at": "2026-08-26T12:38:39Z",
    "location_data": [
      {
        "city": "Dallas-Fort Worth",
        "state": "Texas",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "H-E-B is teaming up with the Dallas Cowboys in a new multi-year partnership that will bring tailgating experiences, giveaways and store events to fans beginning this season.",
    "related_company_name": "Dallas Cowboys",
    "related_company_domain": "dallascowboys.com"
  }
}

curl https://signals.autobound.ai/v1/signals/edc7bccc-c989-24b7-00ff-0a3754fc24a0 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"heb.com","limit":20}'