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H-E-BNew location

H-E-B teases opening of $53M store - and yes, it has True Texas BBQ

What happened

H-E-B is set to open its first store in Murphy, North Texas, on July 22, a 122,174-square-foot location that cost an estimated $53.2 million.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

H-E-B's bakery and tortilleria. No store does more, and that philosophy will soon become a way of life as H-E-B expands its grocer prowess into a new North Texas hub. San Antonio-based grocery chain and Texas icon H-E-B has zeroed in on the North Texas region in recent years, carving out new locations in and around the Dallas-Fort Worth metro. Later this month, residents in one suburban city will learn firsthand the beauty of combo loco coupons and butter tortillas, as H-E-B unveils its latest grand opening timeline. The North Texas city of Murphy will welcome its first H-E-B on Wednesday, July 22 at 6 a.m., company officials shared on the store's landing page. Located at 740 E. FM 544, Murphy, TX 75094, the upcoming grocery store will also include a True Texas BBQ restaurant, a drive-thru pharmacy, curbside pickup services as well as a car wash and fuel station. Murphy is a small enclave east of Plano with a population of about 21,000 residents. City officials first unveiled news of the grocer's impending debut in April 2024. Project documents registered with the Texas Department of Licensing and Regulation in November 2024 included both project plans for the storefront as well as the adjacent fuel station and car wash. "Murphy has been looking forward to this announcement for years, and to see it becoming a reality is truly...

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Extracted by Autobound

From the Signal API record
Event
New location

What this signalsA new site often needs local vendors and services.

Amount named
$53.2M
Takes effect
Jul 22, 2026
Location
Murphy, Texas, United States

More new location signals at other companies

The full record

From the Signal API record

Numbers

Amount named in the story
$53.2M

Extraction

Confidence
95%
Detected
Jul 8, 2026
signal_type
news
signal_subtype
opens_new_location

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/57dc991b-c8de-a2eb-c4c2-0be9d316d810 returns this record as JSON. POST /v1/companies/enrich returns every signal for heb.com.

{
  "signal_id": "57dc991b-c8de-a2eb-c4c2-0be9d316d810",
  "signal_type": "news",
  "signal_subtype": "opens_new_location",
  "detected_at": "2026-07-08T21:32:50+00:00",
  "company": {
    "name": "H-E-B",
    "domain": "heb.com"
  },
  "data": {
    "url": "https://www.mysanantonio.com/business/article/heb-murphy-texas-opening-22335775.php",
    "title": "H-E-B teases opening of $53M store - and yes, it has True Texas BBQ - MySA",
    "excerpt": "H-E-B's bakery and tortilleria. No store does more, and that philosophy will soon become a way of life as H-E-B expands its grocer prowess into a new North Texas hub. San Antonio-based grocery chain and Texas icon H-E-B has zeroed in on the North Texas region in recent years , carving out new locations in and around the Dallas-Fort Worth metro. Later this month, residents in one suburban city will learn firsthand the beauty of combo loco coupons and butter tortillas, as H-E-B unveils its latest grand opening timeline. Advertisement Article continues below this ad The North Texas city of Murphy will welcome its first H-E-B on Wednesday, July 22 at 6 a.m., company officials shared on the store's landing page. Located at 740 E. FM 544, Murphy, TX 75094, the upcoming grocery store will also include a True Texas BBQ restaurant, a drive-thru pharmacy, curbside pickup services as well as a car wash and fuel station. Murphy is a small enclave east of Plano with a population of about 21,000 residents. City officials first unveiled news of the grocer's impending debut in April 2024. Project documents registered with the Texas Department of Licensing and Regulation in November 2024 included both project plans for the storefront as well as the adjacent fuel station and car wash. “Murphy has been looking forward to this announcement for years, and to see it becoming a reality is truly...",
    "summary": "H-E-B is set to open its first store in Murphy, North Texas, on July 22, a 122,174-square-foot location that cost an estimated $53.2 million.",
    "location": "Murphy, TX, USA",
    "planning": true,
    "image_url": "https://s.hdnux.com/photos/01/54/64/23/28525761/9/rawImage.jpg",
    "confidence": 0.95,
    "published_at": "2026-07-08T21:32:50Z",
    "location_data": [
      {
        "city": "Murphy",
        "state": "Texas",
        "region": "Northern America",
        "country": "United States",
        "zip_code": "75094",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-07-22",
    "article_sentence": "The North Texas city of Murphy will welcome its first H-E-B on Wednesday, July 22 at 6 a.m., company officials shared on the store's landing page.",
    "amount_normalized": 53200000
  }
}

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