Hasbro expands regional content collaboration with Icecat
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Hasbro is extending the regional availability of its above-the-fold product content across European markets in a collaboration with Icecat. Hasbro has expanded its collaboration with Icecat by extending the regional availability of its product content across new European markets. Icecat allows Hasbro partners to gain access to a set of above-the-fold content to use on product pages, webshops and marketplaces. Above-the-fold content is the product information immediately visible when a shopper lands on a product page. It's the most important area for product discovery, engagement and conversion. While this content was already available in selected countries, the collaboration now gives Hasbro's channel partners broader access with additional regions covered. Above-the-fold content is now available in The Netherlands, Belgium, Luxembourg, Denmark, Sweden, Norway, Finland, Italy, Greece, France, Turkey, the UK, Germany, Austria, Switzerland, Spain, Portugal, Poland and Czech Republic. For Hasbro, the above-the-fold content made available via Icecat includes: Icecat centrally manages, validates and structures all content, allowing retailers and eCommerce partners to integrate consistent, reliable product information across their digital channels. Hasbro partners can access the content through Icecat using XML / JSON data feeds, Icecat Live or integrations with PIM and eCommerce...
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