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HasbroPartnership

Hasbro unveils new series My Little Pony: Forever Friendship

What happened

Hasbro is collaborating with Lil Critter Workshop to develop its new animated series, "My Little Pony: Forever Friendship".

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

The new series, promising a new chapter of friendship, adventure and self-discovery, will be premiering in early 2027 exclusively on YouTube and features an all-new theme song. Hasbro has unveiled My Little Pony: Forever Friendship, a brand-new YouTube animated series introducing the next generation of pony adventures premiering on YouTube in early 2027. A feelings-first fantasy adventure, My Little Pony: Forever Friendship follows Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy as they embark on a new journey of friendship, magic and self-discovery. Building on My Little Pony: Friendship Is Magic and featuring characters from that era, this new digital series introduces a fresh creative vision while staying true to the themes that have defined My Little Pony for generations. Through character-driven storytelling and heartfelt adventures, the bi-weekly, 9-minute episodes will explore individuality, belonging and emotional growth as the ponies navigate the everyday magic of friendship together. Led by Showrunner and Head Writer Gretchen Mallorie and Series Director Tayhan Mustafa, My Little Pony: Forever Friendship introduces a new visual direction for the brand, defined by luminous colour, iridescent magic and expressive design rooted in character and emotion. Developed in collaboration with Lil Critter Workshop and featuring key artistic contributions from...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Product
My Little Pony: Forever Friendship

Companies

  • Lil Critter WorkshopPartnerlilcritterworkshop.com

More partnership signals at other companies

The full record

From the Signal API record

Details

Release type
Series

Topics and mentions

Product tags

  • entertainment
  • video

Extraction

Confidence
90%
Detected
Jul 27, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/f0cbfdb2-3779-9ad7-0022-8d3890ece63c returns this record as JSON. POST /v1/companies/enrich returns every signal for hasbro.com.

{
  "signal_id": "f0cbfdb2-3779-9ad7-0022-8d3890ece63c",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-07-27T08:01:59+00:00",
  "company": {
    "name": "Hasbro",
    "domain": "hasbro.com"
  },
  "data": {
    "url": "https://toyworldmag.co.uk/hasbro-unveils-new-series-my-little-pony-forever-friendship/",
    "title": "Hasbro unveils new series My Little Pony: Forever Friendship - Toy World Magazine",
    "excerpt": "The new series, promising a new chapter of friendship, adventure and self-discovery, will be premiering in early 2027 exclusively on YouTube and features an all-new theme song. Hasbro has unveiled My Little Pony: Forever Friendship, a brand-new YouTube animated series introducing the next generation of pony adventures premiering on YouTube in early 2027. A feelings-first fantasy adventure, My Little Pony: Forever Friendship follows Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy as they embark on a new journey of friendship, magic and self-discovery. Building on My Little Pony: Friendship Is Magic and featuring characters from that era, this new digital series introduces a fresh creative vision while staying true to the themes that have defined My Little Pony for generations. Through character-driven storytelling and heartfelt adventures, the bi-weekly, 9-minute episodes will explore individuality, belonging and emotional growth as the ponies navigate the everyday magic of friendship together. Led by Showrunner and Head Writer Gretchen Mallorie and Series Director Tayhan Mustafa, My Little Pony: Forever Friendship introduces a new visual direction for the brand, defined by luminous colour, iridescent magic and expressive design rooted in character and emotion. Developed in collaboration with Lil Critter Workshop and featuring key artistic contributions from acclaimed...",
    "product": "My Little Pony: Forever Friendship",
    "summary": "Hasbro is collaborating with Lil Critter Workshop to develop its new animated series, \"My Little Pony: Forever Friendship\".",
    "planning": true,
    "image_url": "https://toyworldmag.co.uk/wp-content/uploads/2026/07/My_Little_Pony_Feature.png",
    "confidence": 0.9,
    "product_data": {
      "name": "My Little Pony: Forever Friendship",
      "full_text": "My Little Pony: Forever Friendship",
      "fuzzy_match": false,
      "release_type": "series"
    },
    "product_tags": [
      "entertainment",
      "video"
    ],
    "published_at": "2026-07-27T08:01:59Z",
    "article_sentence": "Developed in collaboration with Lil Critter Workshop and featuring key artistic contributions from acclaimed illustrator Nicholas Kole, the animated series brings a richly imagined vision of Equestria to life, balancing playful charm with emotional depth.",
    "related_company_name": "Lil Critter Workshop",
    "related_company_domain": "lilcritterworkshop.com"
  }
}

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