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HeadspaceTraffic snapshot

headspace.com received 2M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.9% (~13,678 visits). Top: chatgpt.com (84%), perplexity.ai (15%), gemini.google.com (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,601,015
Month over month
-8.3%
3-month change
+1.4%
Global rank
31,831
Top country
US (46%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
15,367
Category rank
43
Change, 3 months
+1.4%
Change, month over month
-8.3%
Digital health score
72

Details

Measured month
Aug 2026
Category
health/mental_health
Mail visits
75,248
Traffic band
Established
Direct visits
778,093
Search visits
457,890
Small website
No
Snapshot date
Aug 1, 2026
Social visits
136,086
Website title
Meditation - Headspace
Brand strength
Strong
Referral visits
108,869
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.9% (~13,678 visits). Top: chatgpt.com (84%), perplexity.ai (15%), gemini.google.com (1%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Brand keyword ratio
5/5
Website description
Learn all about meditation with our all encompassing meditation guide. Meditate for free today, or choose from 100s of meditations on a range of topics.
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 49% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 72: Engagement 54/100 (25%), Volume 100/100 (20%), Brand 97/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 9/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ebaf9268-010d-4145-8b09-189782c7cf7f returns this record as JSON. POST /v1/companies/enrich returns every signal for headspace.com.

{
  "signal_id": "ebaf9268-010d-4145-8b09-189782c7cf7f",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:35.412+00:00",
  "company": {
    "name": "Headspace",
    "domain": "headspace.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "headspace.com received 2M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 1579470,
      "2026-07-01": 1745314,
      "2026-08-01": 1601015
    },
    "category": "health/mental_health",
    "relevance": 23.1,
    "ai_traffic": {
      "total_visits": 13678,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 84.31
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 14.651
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 1.039
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.412,
      "pages_per_visit": 3.692,
      "avg_visit_duration_seconds": 93
    },
    "global_rank": 31831,
    "mail_visits": 75248,
    "country_rank": 15367,
    "top_keywords": [
      {
        "cpc": 2.34,
        "name": "headspace",
        "volume": 134240,
        "estimated_value": 96240
      },
      {
        "cpc": 2.82,
        "name": "headspaces",
        "volume": 4940,
        "estimated_value": 4540
      },
      {
        "cpc": 2.96,
        "name": "headspace app",
        "volume": 10060,
        "estimated_value": 4510
      },
      {
        "cpc": 2.74,
        "name": "headspace login",
        "volume": 2490,
        "estimated_value": 2790
      },
      {
        "cpc": 3.73,
        "name": "headspace careers",
        "volume": 3390,
        "estimated_value": 2290
      }
    ],
    "traffic_band": "established",
    "category_rank": 43,
    "direct_visits": 778093,
    "search_visits": 457890,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 136086,
    "top_countries": {
      "AU": 0.027,
      "CA": 0.033,
      "GB": 0.115,
      "NL": 0.032,
      "US": 0.455
    },
    "website_title": "Meditation - Headspace",
    "brand_strength": "strong",
    "change_3mo_pct": 1.4,
    "change_mom_pct": -8.3,
    "referral_visits": 108869,
    "traffic_sources": {
      "mail": 0.047,
      "paid": 0,
      "direct": 0.486,
      "search": 0.286,
      "social": 0.085,
      "referral": 0.068
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~13,678 visits). Top: chatgpt.com (84%), perplexity.ai (15%), gemini.google.com (1%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "Learn all about meditation with our all encompassing meditation guide. Meditate for free today, or choose from 100s of meditations on a range of topics.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 72: Engagement 54/100 (25%), Volume 100/100 (20%), Brand 97/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~136,086 visits).",
    "engagement_quality_score": 54,
    "geo_concentration_detail": "Moderately concentrated traffic: US (46%), GB (12%), CA (3%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~108,869 visits).",
    "search_dependency_detail": "Low search dependency at 29% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (54/100) with 41% bounce rate, 3.7 pages per visit, and 93-second average duration."
  }
}

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