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HeadwayTraffic snapshot

headway.co received 9M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~47,637 visits). Top: chatgpt.com (91%), claude.ai (4%), perplexity.ai (3%), gemini.google.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
8,906,327
Month over month
+0.6%
3-month change
+4.3%
Global rank
5,517
Top country
US (99%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,108
Category rank
4
Change, 3 months
+4.3%
Change, month over month
+0.6%
Digital health score
83

Details

Measured month
Aug 2026
Category
health/mental_health
Mail visits
1,202,354
Traffic band
Established
Direct visits
5,130,044
Search visits
1,647,670
Small website
No
Snapshot date
Aug 1, 2026
Social visits
213,752
Website title
headway | find therapists covered by your insurance
Brand strength
Strong
Referral visits
409,691
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~47,637 visits). Top: chatgpt.com (91%), claude.ai (4%), perplexity.ai (3%), gemini.google.com (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Website description
find therapists near you who accept insurance. we'll help you find the right fit - and save you money. get started today with online or in-person sessions.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/464562fc-bf4d-4231-aa59-7a92f0811a80 returns this record as JSON. POST /v1/companies/enrich returns every signal for headway.co.

{
  "signal_id": "464562fc-bf4d-4231-aa59-7a92f0811a80",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:18:20.399+00:00",
  "company": {
    "name": "Headway",
    "domain": "headway.co"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "headway.co received 9M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 8538789,
      "2026-07-01": 8849639,
      "2026-08-01": 8906327
    },
    "category": "health/mental_health",
    "relevance": 1.8,
    "ai_traffic": {
      "total_visits": 47637,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 90.662
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 4.459
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.359
        },
        {
          "name": "gemini.google.com",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.335,
      "pages_per_visit": 5.958,
      "avg_visit_duration_seconds": 304
    },
    "global_rank": 5517,
    "mail_visits": 1202354,
    "country_rank": 1108,
    "top_keywords": [
      {
        "cpc": 2.64,
        "name": "headway",
        "volume": 147960,
        "estimated_value": 171230
      },
      {
        "cpc": 2.48,
        "name": "headway login",
        "volume": 90550,
        "estimated_value": 110390
      },
      {
        "cpc": 5.69,
        "name": "headway provider portal",
        "volume": 14570,
        "estimated_value": 19100
      },
      {
        "cpc": 5.25,
        "name": "headway provider login",
        "volume": 9920,
        "estimated_value": 14060
      },
      {
        "cpc": 10.3,
        "name": "talkiatry",
        "volume": 52090,
        "estimated_value": 5580
      }
    ],
    "traffic_band": "established",
    "category_rank": 4,
    "direct_visits": 5130044,
    "search_visits": 1647670,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 213752,
    "top_countries": {
      "CA": 0.001,
      "GB": 0.001,
      "PH": 0.001,
      "RU": 0.001,
      "US": 0.987
    },
    "website_title": "headway | find therapists covered by your insurance",
    "brand_strength": "strong",
    "change_3mo_pct": 4.3,
    "change_mom_pct": 0.6,
    "referral_visits": 409691,
    "traffic_sources": {
      "mail": 0.135,
      "paid": 0,
      "direct": 0.576,
      "search": 0.185,
      "social": 0.024,
      "referral": 0.046
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~47,637 visits). Top: chatgpt.com (91%), claude.ai (4%), perplexity.ai (3%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "find therapists near you who accept insurance. we'll help you find the right fit - and save you money. get started today with online or in-person sessions.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 83,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 58% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 83: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~213,752 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), RU (0%), GB (0%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~409,691 visits).",
    "search_dependency_detail": "Low search dependency at 19% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 34% bounce rate, 6 pages per visit, and 304-second average duration."
  }
}

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