Hearst advances ad tech with AURA IQ launch.

{
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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-06-11T00:00:00+00:00",
  "company": {
    "name": "Hearst",
    "domain": "hearst.com"
  },
  "data": {
    "url": "https://marketingreport.one/media/hearst-advances-ad-tech-with-aura-iq-launch.html",
    "event": "Cannes",
    "title": "Hearst advances ad tech with AURA IQ launch.",
    "excerpt": "Hearst advances ad tech with AURA IQ launch.\n\nAURA currently supports one in three Hearst Magazines advertising campaigns.\n\nHearst Magazines has introduced AURA IQ, an AI-powered extension of its proprietary audience platform AURA, designed to help advertisers and marketers develop media strategies and audience plans using first-party data, editorial insights and real-time intelligence.\n\nThe platform, which will make its debut at Cannes later this month, adds an agentic intelligence layer to AURA, enabling the analysis of campaign briefs and the creation of tailored audience recommendations and media strategies at scale.\n\nAI layer expands AURA capabilities.\n\nAccording to Hearst Magazines, AURA IQ combines AI-driven analysis with human oversight to transform requests for proposals (RFPs) into actionable media plans. The platform analyses first-party data alongside contextual and behavioural signals to generate audience and campaign recommendations in real time.\n\nAURA currently supports one in three Hearst Magazines advertising campaigns and serves as a core component of the publisher's advertising technology infrastructure. AURA IQ extends those capabilities by introducing automation and real-time intelligence to audience planning and campaign activation.\n\nFocus on strategy and audience activation.\n\nLisa Ryan Howard, Global Chief Revenue Officer, Hearst Magazines: \"AURA IQ...",
    "product": "AURA IQ",
    "summary": "Hearst will launch AURA IQ at Cannes on Jun 30th '26.",
    "planning": false,
    "image_url": "https://marketingreport.one/assets/NL/img/logo-marketing-report-2.png",
    "confidence": 0.1359,
    "product_data": {
      "full_text": "AURA IQ",
      "fuzzy_match": true
    },
    "published_at": "2026-06-11T00:00:00Z",
    "effective_date": "2026-06-30",
    "article_sentence": "Hearst advances ad tech with AURA IQ launch."
  }
}

curl https://signals.autobound.ai/v1/signals/d3eaa8ff-17e5-4b6b-92d8-d35aeac3ae8a \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"hearst.com","limit":20}'