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HeartFlow10-K: Product launch

Strategic focus on increasing adoption of Heartflow Plaque Analysis product

What happened

With its flagship FFRCT product generating 98% of revenue, the company is now focused on driving adoption of its newer Plaque Analysis product. This initiative creates needs for targeted marketing automation, customer success platforms, and analytics to track and accelerate adoption within their 1,465+ accounts.

Source

SEC EDGARMar 18, 2026

Annual report (Form 10-K)

HeartFlow 10-K

Filing excerpt

Increase adoption of our Heartflow Plaque Analysis product: Broad commercial reimbursement coverage and the conversion to Category I CPT code are important for widespread adoption of Heartflow Plaque Analysis.

sec.gov/Archives/edgar/data/1464521/000146452126000042/htfl-20251231x...Read the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Product launch

What this signalsFilings often name leadership changes, deals and spending plans.

Filed
Mar 18, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Numbers

Percent
98% (percentage of total revenue from Heartflow FFRCT Analysis as of Dec 31, 2025)

Details

CIK
1464521
Accession number
0001464521-26-000042
Timeframe
Current year
Filing year
2026
Why it matters
Go-to-market support
Signal category
Strategic

Topics and mentions

Technologies

  • AI

Vendors

  • Aetna
  • Cigna
  • United Healthcare
  • EviCore

Regions named

  • United States

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Mar 24, 2026
signal_type
sec-10k
signal_subtype
productLaunch

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/0aa93262-90c5-4aac-a3d0-d915e32a24ba returns this record as JSON. POST /v1/companies/enrich returns every signal for heartflow.com.

{
  "signal_id": "0aa93262-90c5-4aac-a3d0-d915e32a24ba",
  "signal_type": "sec-10k",
  "signal_subtype": "productLaunch",
  "detected_at": "2026-03-24T05:57:57.891+00:00",
  "company": {
    "name": "HeartFlow",
    "domain": "heartflow.com"
  },
  "data": {
    "detail": "With its flagship FFRCT product generating 98% of revenue, the company is now focused on driving adoption of its newer Plaque Analysis product. This initiative creates needs for targeted marketing automation, customer success platforms, and analytics to track and accelerate adoption within their 1,465+ accounts.",
    "metrics": {
      "pct": 0.98,
      "timeframe": "current_year",
      "pct_context": "percentage of total revenue from Heartflow FFRCT Analysis as of Dec 31, 2025"
    },
    "summary": "Strategic focus on increasing adoption of Heartflow Plaque Analysis product",
    "excerpts": "Increase adoption of our Heartflow Plaque Analysis product: Broad commercial reimbursement coverage and the conversion to Category I CPT code are important for widespread adoption of Heartflow Plaque Analysis.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1464521/000146452126000042/htfl-20251231x10k.htm",
    "filing_date": "2026-03-18",
    "filing_year": 2026,
    "sales_relevance": "Go-to-market support",
    "signal_category": "strategic",
    "regions_mentioned": [
      "United States"
    ],
    "vendors_mentioned": [
      "Aetna",
      "Cigna",
      "United Healthcare",
      "EviCore"
    ],
    "technologies_mentioned": [
      "AI"
    ]
  }
}

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