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HersheyPromotion

Hershey taps Dave Hulays as chief financial officer

What happened

Steve Voskuil is moving into the role of SVP, strategic projects at The Hershey Company.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

The Hershey Company announced that Dave Hulays has been named CFO, effective September 2, succeeding Steve Voskuil. Hulays, who most recently served as SVP, finance, brings nearly 30 years of financial leadership experience at Hershey and Procter & Gamble to the role. Since joining Hershey in 2012 as VP Finance, Canada, Hulays has reportedly taken on progressively broader financial leadership responsibilities across the company, including the U.S. and International businesses, global supply chain, the growth office, M&A, corporate FP&A and finance strategy, global tax and treasury, and enterprise transformation. Before joining Hershey, he spent 15 years at Procter & Gamble (P&G) in roles spanning commercial, supply chain, strategy and FP&A, global business development, and global business services across P&G's North American and International businesses. Voskuil, who has led Hershey's finance organization for the past seven years, announced his intent to retire in early 2027. He will move into the role of SVP, strategic projects, focused on initiatives for the CEO and board while ensuring a seamless transition with Hulays. "Dave is a proven, enterprise-minded finance leader who has helped shape nearly every corner of this business, from our commercial and supply chain organizations to our growth agenda," said Kirk Tanner, president and CEO of The Hershey Company. "He leads...

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Extracted by Autobound

From the Signal API record
Event
Promotion

What this signalsA newly promoted leader often gets the budget to change how the team works.

Person
Steve VoskuilSVP, strategic projects
Location
Hershey, Pennsylvania, United States

More promotion signals at other companies

The full record

From the Signal API record

People

  • Steve VoskuilSVP, strategic projects · Named in the story

Topics and mentions

Job title tags

  • directors
  • operations

Extraction

Confidence
90%
Detected
Sep 3, 2026
signal_type
news
signal_subtype
promotes

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e5a30278-0105-74cc-ce05-a7a2735ab3ed returns this record as JSON. POST /v1/companies/enrich returns every signal for thehersheycompany.com.

{
  "signal_id": "e5a30278-0105-74cc-ce05-a7a2735ab3ed",
  "signal_type": "news",
  "signal_subtype": "promotes",
  "detected_at": "2026-09-03T13:40:00+00:00",
  "company": {
    "name": "Hershey",
    "domain": "thehersheycompany.com"
  },
  "data": {
    "url": "https://www.snackandbakery.com/articles/116269-hershey-taps-dave-hulays-as-chief-financial-officer",
    "title": "Hershey taps Dave Hulays as chief financial officer - Snack Food & Wholesale Bakery",
    "contact": "Steve Voskuil",
    "excerpt": "The Hershey Company announced that Dave Hulays has been named CFO, effective September 2, succeeding Steve Voskuil. Hulays, who most recently served as SVP, finance, brings nearly 30 years of financial leadership experience at Hershey and Procter & Gamble to the role. Since joining Hershey in 2012 as VP Finance, Canada, Hulays has reportedly taken on progressively broader financial leadership responsibilities across the company, including the U.S. and International businesses, global supply chain, the growth office, M&A, corporate FP&A and finance strategy, global tax and treasury, and enterprise transformation. Before joining Hershey, he spent 15 years at Procter & Gamble (P&G) in roles spanning commercial, supply chain, strategy and FP&A, global business development, and global business services across P&G's North American and International businesses. Voskuil, who has led Hershey's finance organization for the past seven years, announced his intent to retire in early 2027. He will move into the role of SVP, strategic projects, focused on initiatives for the CEO and board while ensuring a seamless transition with Hulays. \"Dave is a proven, enterprise-minded finance leader who has helped shape nearly every corner of this business, from our commercial and supply chain organizations to our growth agenda,\" said Kirk Tanner, president and CEO of The Hershey Company. \"He leads...",
    "summary": "Steve Voskuil is moving into the role of SVP, strategic projects at The Hershey Company.",
    "location": "Hershey, PA",
    "planning": false,
    "image_url": "https://www.snackandbakery.com/ext/resources/2026/09/03/hulays-hershey.jpg?height=635&t=1788458608&width=1200",
    "job_title": "SVP, strategic projects",
    "confidence": 0.9,
    "published_at": "2026-09-03T13:40:00Z",
    "location_data": [
      {
        "city": "Hershey",
        "state": "Pennsylvania",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "job_title_tags": [
      "directors",
      "operations"
    ],
    "article_sentence": "He will move into the role of SVP, strategic projects, focused on initiatives for the CEO and board while ensuring a seamless transition with Hulays."
  }
}

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