/C O R R E C T I O N -- The Hershey Company/
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In the news release, Cadbury Brings Together Style and Generosity with "There's Magic in More", issued 10-Sep-2026 by The Hershey Company over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end: The new campaign steps out in style with LUAR, New York-based fashion brand, proving that chocolate is even better when there's more to share HERSHEY, Pa. , Sept. 10, 2026 /PRNewswire/ -- Cadbury believes life's most memorable moments often begin with a little extra thought, generosity and chocolate. To celebrate the launch of its new "There's Magic in More" campaign, Cadbury is bringing that belief to New York Fashion Week through a collaboration with fashion designer LUAR, debuting a crystal-covered clutch designed to hold and share Cadbury XL Bars. The limited-edition accessory offers a delightfully unexpected first look at the brand's largest U.S. campaign to date, a multi-year platform inspired by the idea that a little more thought, generosity and chocolate can transform everyday moments into something magical. The Cadbury Clutch: A Sparkling Take on Generosity Dressed in the brand's unmistakable jewel-tone purple, the Cadbury Clutch sparkles with gold accents and individually applied Swarovski crystals. Its crystal-covered flap took approximately eight hours to complete, while a...
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