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HersheyPartnership

/C O R R E C T I O N -- The Hershey Company/

What happened

The Hershey Company's Cadbury brand is collaborating with fashion brand LUAR and media brand NYLON for its new U.S. campaign, debuting at New York Fashion Week.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

In the news release, Cadbury Brings Together Style and Generosity with "There's Magic in More", issued 10-Sep-2026 by The Hershey Company over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end: The new campaign steps out in style with LUAR, New York-based fashion brand, proving that chocolate is even better when there's more to share HERSHEY, Pa. , Sept. 10, 2026 /PRNewswire/ -- Cadbury believes life's most memorable moments often begin with a little extra thought, generosity and chocolate. To celebrate the launch of its new "There's Magic in More" campaign, Cadbury is bringing that belief to New York Fashion Week through a collaboration with fashion designer LUAR, debuting a crystal-covered clutch designed to hold and share Cadbury XL Bars. The limited-edition accessory offers a delightfully unexpected first look at the brand's largest U.S. campaign to date, a multi-year platform inspired by the idea that a little more thought, generosity and chocolate can transform everyday moments into something magical. The Cadbury Clutch: A Sparkling Take on Generosity Dressed in the brand's unmistakable jewel-tone purple, the Cadbury Clutch sparkles with gold accents and individually applied Swarovski crystals. Its crystal-covered flap took approximately eight hours to complete, while a...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Location
New York, New York, United States

Companies

  • LUARPartnerluar.world

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 10, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/a47f5679-7e1e-c713-8464-2beb74889e7c returns this record as JSON. POST /v1/companies/enrich returns every signal for thehersheycompany.com.

{
  "signal_id": "a47f5679-7e1e-c713-8464-2beb74889e7c",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-10T14:00:00+00:00",
  "company": {
    "name": "Hershey",
    "domain": "thehersheycompany.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/cadbury-brings-together-style-and-generosity-with-theres-magic-in-more-302875252.html",
    "event": "New York Fashion Week",
    "title": "/C O R R E C T I O N -- The Hershey Company/",
    "excerpt": "In the news release, Cadbury Brings Together Style and Generosity with \"There's Magic in More\", issued 10-Sep-2026 by The Hershey Company over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end: The new campaign steps out in style with LUAR, New York-based fashion brand, proving that chocolate is even better when there's more to share HERSHEY, Pa. , Sept. 10, 2026 /PRNewswire/ -- Cadbury believes life's most memorable moments often begin with a little extra thought, generosity and chocolate. To celebrate the launch of its new \"There's Magic in More\" campaign, Cadbury is bringing that belief to New York Fashion Week through a collaboration with fashion designer LUAR, debuting a crystal-covered clutch designed to hold and share Cadbury XL Bars. The limited-edition accessory offers a delightfully unexpected first look at the brand's largest U.S. campaign to date, a multi-year platform inspired by the idea that a little more thought, generosity and chocolate can transform everyday moments into something magical. The Cadbury Clutch: A Sparkling Take on Generosity Dressed in the brand's unmistakable jewel-tone purple, the Cadbury Clutch sparkles with gold accents and individually applied Swarovski crystals. Its crystal-covered flap took approximately eight hours to complete, while a...",
    "summary": "The Hershey Company's Cadbury brand is collaborating with fashion brand LUAR and media brand NYLON for its new U.S. campaign, debuting at New York Fashion Week.",
    "location": "New York, New York, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1985363/01_Cadbury_Reception-HERO-1.jpg?id=OA2940190&p=facebook",
    "confidence": 0.9,
    "published_at": "2026-09-10T16:38:00Z",
    "location_data": [
      {
        "city": "New York",
        "state": "New York",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "The new campaign steps out in style with LUAR, New York-based fashion brand, proving that chocolate is even better when there's more to share HERSHEY, Pa. , Sept. 10, 2026 /PRNewswire/ -- Cadbury believes life's most memorable moments often begin with a little extra thought, generosity and chocolate.",
    "related_company_name": "LUAR",
    "related_company_domain": "luar.world"
  }
}

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