KATSEYE Team Up With Hershey’s For New Creme Bars Campaign

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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-02T07:24:16+00:00",
  "company": {
    "name": "Hershey",
    "domain": "thehersheycompany.com"
  },
  "data": {
    "url": "https://billboardphilippines.com/culture/lifestyle/katseye-hersheys-creme-bars-campaign/",
    "title": "KATSEYE Team Up With Hershey’s For New Creme Bars Campaign - Billboard Philippines",
    "excerpt": "The new campaignputs a twist on the global girl group’s viral “Pinky Up” gesture. By Ralph Regis KATSEYE: Courtesy of Hershey’s KATSEYE: Courtesy of Hershey’s KATSEYE join forces with Hershey’s for a brand new campaign that highlights the launch of Hershey’s Creme Bars . The new chocolate bar arrives in Salted Caramel and Affogato flavors. This is made with smooth milk chocolate and rich creme fillings. The campaign leans on the global girl group’s viral “Pinky Up” gesture but with an added Hershey’s twist. The campaign focuses on the discovery of the exciting flavors and encouraging everyone to experience something new and celebrate with friends, along with the group. Building on the brand’s “Hershey’s. It’s Your Happy Place” platform, the Hershey’s Creme Bars offer a fresh flavor experience for moments shared and celebrated by this generation, who have a knack for on-the-go treats. “We’ve teamed up with Hershey’s to always find joy in the little moments, whether we’re traveling, rehearsing, or spending time together,” the group shares. “We love that Hershey’s Creme Bars make those moments feel a little more fun. The partnership felt natural because it’s about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself.” “This Hershey’s Creme Bar launch is more than introducing a new chocolate bar. It’s...",
    "product": "Hershey’s Creme Bars",
    "summary": "The Hershey Company launched its new Hershey's Creme Bars, available in Salted Caramel and Affogato flavors.",
    "planning": false,
    "image_url": "https://assets.billboardphilippines.com/wp-content/uploads/2026/09/katseye-hersheys-collab-billboard-ph-socials-img.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Hershey’s Creme Bars",
      "full_text": "Hershey’s Creme Bars",
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    },
    "published_at": "2026-09-02T07:24:16Z",
    "article_sentence": "The new chocolate bar arrives in Salted Caramel and Affogato flavors."
  }
}

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