Behind the Meteoric Success of ByteDance Seedance: A Unicorn Company with a $5 Billion Valuation

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  "data": {
    "url": "https://eu.36kr.com/de/p/3933070123089287",
    "title": "Behind the Meteoric Success of ByteDance Seedance: A Unicorn Company with a $5 Billion Valuation - 36 Kr",
    "excerpt": "Previously, AI models were imported into China from overseas; today, the situation is reversed. \"Sign up immediately, and after Seedance 2.5 is released on Higgsfield, you will receive 7 days of unlimited unrestricted access.\" This is the current advertising slogan of the US-based AI video generation startup Higgsfield. Higgsfield does not develop its own models but merely offers brokerage services for video generation models such as Google Veo, Kling, and Seedance. It is worth noting that Higgsfield's team comprises only 150 employees, of whom about 60 are core engineers and product staff, and over 70 others are film practitioners with experience in advertising film production. And the platform has achieved an annual revenue of $500 million after just 15 months since its launch, with customers primarily being B2B advertising agencies. Higgsfield is undoubtedly one of the companies that have benefited from the boom in video generation models. At the beginning of this year, Higgsfield's valuation in its funding round was still $1.3 billion; half a year later, its valuation in the latest funding round has almost quadrupled, reaching $5 billion. Another development in this half-year is: Following the boom of ByteDance Seedance 2.0, this model accounted for over 40% of Volcano Engine's total token consumption, and views in the overseas market steadily increased, reaching a share...",
    "summary": "AI video generation startup Higgsfield reached a valuation of $5 billion in its latest funding round, nearly quadrupling from its $1.3 billion valuation earlier in the year.",
    "location": "United States",
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    "image_url": "https://img.36krcdn.com/hsossms/20260810/v2_c32a0b55b7ea4464bc04e9c59731b4f7@5091053@ai_oswg900893oswg1053oswg495_img_png~tplv-1marlgjv7f-ai-v3:600:400:600:400:q70.jpg",
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    "published_at": "2026-08-09T17:40:00Z",
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