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HiggsfieldNew customer

Higgsfield Raises $400 Million Backed by Goldman Sachs and Intel

What happened

Dollar Shave Club has begun using Higgsfield's AI platform to develop marketing systems for creating multiple videos daily.

Source

Article excerpt

The company founded by Alex Mashrabov, a former Snap executive, focuses on content marketing for businesses. Higgsfield, an AI video generation platform, has raised 400 million dollars, reaching a valuation of 5.4 billion dollars, thanks to the support of investors such as DST Global, Goldman Sachs, Liberty Global, and Intel. This startup, founded just two years ago, is expanding its presence in the corporate subscription market. This funding round comes eight months after the company, founded by Alex Mashrabov, a former Snap executive, raised 80 million dollars, with a valuation of 1.3 billion dollars, amid growing adoption of its technology by businesses. The AI platform, launched in 2025, reached annualized revenues of 700 million dollars in August, up from 20 million the previous year. Higgsfield has more than 30 million users and is present in 238 countries, although the US is its most important market. "The new funding will help us accelerate our foray into the upper market segment. Currently, most of our revenue comes from businesses, which is a significant change from January, when enterprise customers accounted for less than 25% of revenue," Mashrabov told FT. Higgsfield is at the intersection of social media marketing, entertainment, and the creator economy, where a new generation of creators uses AI to produce more sophisticated visual content. However, it has...

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Extracted from this sentence

Since May, Mashrabov stated that brands like Dollar Shave Club have begun developing AI-powered marketing systems that use Higgsfield to create several videos a day, instead of a single asset for each campaign.

Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Companies

  • Dollar Shave ClubClientdollarshaveclub.com

More new customer signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Aug 17, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ea49b8c4-095e-00a7-045b-260bba534b1d returns this record as JSON. POST /v1/companies/enrich returns every signal for higgsfield.ai.

{
  "signal_id": "ea49b8c4-095e-00a7-045b-260bba534b1d",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-08-17T10:48:33+00:00",
  "company": {
    "name": "Higgsfield",
    "domain": "higgsfield.ai"
  },
  "data": {
    "url": "https://amp.expansion.com/economia/financial-times/2026/08/17/6a82e3fa468aeb5b7b8b456e.html",
    "title": "Higgsfield Raises $400 Million Backed by Goldman Sachs and Intel - Expansión",
    "excerpt": "The company founded by Alex Mashrabov, a former Snap executive, focuses on content marketing for businesses. Higgsfield, an AI video generation platform, has raised 400 million dollars, reaching a valuation of 5.4 billion dollars, thanks to the support of investors such as DST Global, Goldman Sachs, Liberty Global, and Intel. This startup, founded just two years ago, is expanding its presence in the corporate subscription market. This funding round comes eight months after the company, founded by Alex Mashrabov, a former Snap executive, raised 80 million dollars, with a valuation of 1.3 billion dollars, amid growing adoption of its technology by businesses. The AI platform, launched in 2025, reached annualized revenues of 700 million dollars in August, up from 20 million the previous year. Higgsfield has more than 30 million users and is present in 238 countries, although the US is its most important market.\n\"The new funding will help us accelerate our foray into the upper market segment. Currently, most of our revenue comes from businesses, which is a significant change from January, when enterprise customers accounted for less than 25% of revenue,\" Mashrabov told FT. Higgsfield is at the intersection of social media marketing, entertainment, and the creator economy, where a new generation of creators uses AI to produce more sophisticated visual content. However, it has...",
    "summary": "Dollar Shave Club has begun using Higgsfield's AI platform to develop marketing systems for creating multiple videos daily.",
    "planning": false,
    "image_url": "https://e01-phantom-expansion.uecdn.es/174971afd399932cf5f82b637302372d/crop/0x132/600x532/f/webp/assets/multimedia/imagenes/2026/08/17/17869644417474.jpg",
    "confidence": 0.9,
    "published_at": "2026-08-17T10:48:33Z",
    "article_sentence": "Since May, Mashrabov stated that brands like Dollar Shave Club have begun developing AI-powered marketing systems that use Higgsfield to create several videos a day, instead of a single asset for each campaign.",
    "related_company_name": "Dollar Shave Club",
    "related_company_domain": "dollarshaveclub.com"
  }
}

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