Higgsfield Raises $400 Million Backed by Goldman Sachs and Intel - Expansión
Article excerpt
The company founded by Alex Mashrabov, a former Snap executive, focuses on content marketing for businesses. Higgsfield, an AI video generation platform, has raised 400 million dollars, reaching a valuation of 5.4 billion dollars, thanks to the support of investors such as DST Global, Goldman Sachs, Liberty Global, and Intel. This startup, founded just two years ago, is expanding its presence in the corporate subscription market. This funding round comes eight months after the company, founded by Alex Mashrabov, a former Snap executive, raised 80 million dollars, with a valuation of 1.3 billion dollars, amid growing adoption of its technology by businesses. The AI platform, launched in 2025, reached annualized revenues of 700 million dollars in August, up from 20 million the previous year. Higgsfield has more than 30 million users and is present in 238 countries, although the US is its most important market. "The new funding will help us accelerate our foray into the upper market segment. Currently, most of our revenue comes from businesses, which is a significant change from January, when enterprise customers accounted for less than 25% of revenue," Mashrabov told FT. Higgsfield is at the intersection of social media marketing, entertainment, and the creator economy, where a new generation of creators uses AI to produce more sophisticated visual content. However, it has...
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Since May, Mashrabov stated that brands like Dollar Shave Club have begun developing AI-powered marketing systems that use Higgsfield to create several videos a day, instead of a single asset for each campaign.
