hilton.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 51M.

{
  "signal_id": "a1e8df6a-5d3c-414b-9749-c12d352ea200",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:14:28.78+00:00",
  "company": {
    "name": "Hilton",
    "domain": "hilton.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "hilton.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 51M.",
    "traffic": {
      "2026-07-01": 57115739,
      "2026-08-01": 54413482,
      "2026-09-01": 51184291
    },
    "category": "travel_and_tourism/accommodation_and_hotels",
    "relevance": 20.2,
    "ai_traffic": {
      "top_prompts": [
        "What are the typical amenities and room types offered at upscale international hotel properties near major airports, and how can I choose the best option for a short overnight stay?",
        "How do reward programs for frequent hotel guests generally work, and what strategies maximize points earning and redemption value for domestic and international travel?",
        "Can you compare the pros and cons of booking a hotel directly through the property's official booking channel versus using third-party travel sites, considering price, flexibility, and customer service?"
      ],
      "total_visits": 364719,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 72.098
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 13.019
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.558
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.4,
      "pages_per_visit": 4.293,
      "avg_visit_duration_seconds": 234
    },
    "global_rank": 737,
    "mail_visits": 2508030,
    "country_rank": 232,
    "top_keywords": [
      {
        "cpc": 1,
        "name": "hilton",
        "volume": 565470,
        "estimated_value": 620540
      },
      {
        "cpc": 1.5,
        "name": "hilton honors",
        "volume": 209100,
        "estimated_value": 312260
      },
      {
        "cpc": 0.75,
        "name": "hilton honors login",
        "volume": 73270,
        "estimated_value": 98160
      },
      {
        "cpc": 0.8,
        "name": "hilton hotels",
        "volume": 58700,
        "estimated_value": 89440
      },
      {
        "cpc": 0.78,
        "name": "ヒルトン",
        "volume": 25190,
        "estimated_value": 58780
      }
    ],
    "traffic_band": "major",
    "category_rank": 6,
    "direct_visits": 15969499,
    "search_visits": 18938188,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 818949,
    "top_countries": {
      "CA": 0.033,
      "CN": 0.012,
      "GB": 0.037,
      "JP": 0.027,
      "US": 0.757
    },
    "website_title": "Challenge Page",
    "brand_strength": "moderate",
    "change_3mo_pct": -10.4,
    "change_mom_pct": -5.9,
    "referral_visits": 4094743,
    "traffic_sources": {
      "mail": 0.049,
      "paid": 0,
      "direct": 0.312,
      "search": 0.37,
      "social": 0.016,
      "referral": 0.08
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~364,719 visits). Top: chatgpt.com (72%), gemini.google.com (13%), claude.ai (1%), copilot.microsoft.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "explore hilton's portfolio of hotels and distinct brands across the globe. book directly for the best rates during your next stay. expect better, expect hilton.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 73: Engagement 76/100 (25%), Volume 100/100 (20%), Brand 62/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~818,949 visits).",
    "engagement_quality_score": 76,
    "geo_concentration_detail": "Highly concentrated traffic: US (76%), GB (4%), CA (3%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~4,094,743 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "High engagement (76/100) with 40% bounce rate, 4.3 pages per visit, and 234-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/a1e8df6a-5d3c-414b-9749-c12d352ea200 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"hilton.com","limit":20}'