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HiveSustained decline

hivehome.com shows sustained decline with 3 consecutive months of decreases, down 39% overall to 378K.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
377,563
Month over month
-11.6%
3-month change
-38.5%
Global rank
130,717
Top country
GB (86%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
5,279
Category rank
599
Change, 3 months
-38.5%
Change, month over month
-11.6%
Digital health score
54

Details

Measured month
Jul 2026
Category
Computers electronics and technology
Mail visits
8,306
Traffic band
Developing
Direct visits
151,780
Search visits
126,484
Small website
No
Snapshot date
Jul 1, 2026
Social visits
11,704
Website title
Summer Sale | £750 off Solar Panels & £500 off Heat Pumps | HIVE
Brand strength
Strong
Referral visits
62,675
AI traffic detail
None AI traffic at 0% (~0 visits).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
Moderate
Brand keyword ratio
0/5
Website description
HIVE Summer Sale: Get £750 off solar panels and £500 off heat pumps. Ends 27/07.
Country rank country
GB
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Strong brand recognition with 40% direct traffic. Brand keyword ratio: 0/5.
Digital health detail
Score 54: Engagement 40/100 (25%), Volume 75/100 (20%), Brand 80/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/8a299c08-c08f-4e56-b896-387fb2e486b8 returns this record as JSON. POST /v1/companies/enrich returns every signal for hivehome.com.

{
  "signal_id": "8a299c08-c08f-4e56-b896-387fb2e486b8",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T10:46:04.561+00:00",
  "company": {
    "name": "Hive",
    "domain": "hivehome.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "hivehome.com shows sustained decline with 3 consecutive months of decreases, down 39% overall to 378K.",
    "traffic": {
      "2026-05-01": 614305,
      "2026-06-01": 427262,
      "2026-07-01": 377563
    },
    "category": "computers_electronics_and_technology",
    "relevance": 27.9,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.471,
      "pages_per_visit": 2.535,
      "avg_visit_duration_seconds": 76
    },
    "global_rank": 130717,
    "mail_visits": 8306,
    "country_rank": 5279,
    "top_keywords": [
      {
        "cpc": 0.81,
        "name": "hive",
        "volume": 105580,
        "estimated_value": 10530
      },
      {
        "cpc": 0.73,
        "name": "hive thermostat",
        "volume": 2120,
        "estimated_value": 3110
      },
      {
        "cpc": 0.89,
        "name": "hive login",
        "volume": 1270,
        "estimated_value": 1460
      },
      {
        "name": "hive account",
        "volume": 920,
        "estimated_value": 700
      },
      {
        "cpc": 3.24,
        "name": "heat pump",
        "volume": 47140,
        "estimated_value": 610
      }
    ],
    "traffic_band": "developing",
    "category_rank": 599,
    "direct_visits": 151780,
    "search_visits": 126484,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 11704,
    "top_countries": {
      "AE": 0.007,
      "CA": 0.007,
      "DE": 0.014,
      "GB": 0.855,
      "US": 0.026
    },
    "website_title": "Summer Sale | £750 off Solar Panels & £500 off Heat Pumps | HIVE",
    "brand_strength": "strong",
    "change_3mo_pct": -38.5,
    "change_mom_pct": -11.6,
    "referral_visits": 62675,
    "traffic_sources": {
      "mail": 0.022,
      "paid": 0,
      "direct": 0.402,
      "search": 0.335,
      "social": 0.031,
      "referral": 0.166
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/5",
    "website_description": "HIVE Summer Sale: Get £750 off solar panels and £500 off heat pumps. Ends 27/07.",
    "country_rank_country": "GB",
    "digital_health_label": "fair",
    "digital_health_score": 54,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 40% direct traffic. Brand keyword ratio: 0/5.",
    "digital_health_detail": "Score 54: Engagement 40/100 (25%), Volume 75/100 (20%), Brand 80/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~11,704 visits).",
    "engagement_quality_score": 40,
    "geo_concentration_detail": "Highly concentrated traffic: GB (86%), US (3%), DE (1%).",
    "referral_strength_detail": "Strong referral strength at 17% of traffic (~62,675 visits).",
    "search_dependency_detail": "Low search dependency at 34% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (40/100) with 47% bounce rate, 2.5 pages per visit, and 76-second average duration."
  }
}

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