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HiveTraffic decline

hivehome.com traffic declined 30% to 427K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
427,262
Month over month
-30.4%
3-month change
-39.8%
Global rank
114,071
Top country
GB (84%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
4,442
Category rank
500
Change, 3 months
-39.8%
Change, month over month
-30.4%
Digital health score
54

Details

Measured month
Jun 2026
Category
Computers electronics and technology
Mail visits
10,682
Traffic band
Developing
Direct visits
170,050
Search visits
164,069
Small website
No
Snapshot date
Jun 1, 2026
Social visits
6,409
Website title
Register | Hive Home
Brand strength
Moderate
Referral visits
58,535
AI traffic detail
None AI traffic at 0% (~0 visits).
Geo concentration
Highly concentrated
Consecutive months
3
Brand keyword ratio
0/5
Website description
Register for your hive account
Country rank country
GB
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 40% direct traffic. Brand keyword ratio: 0/5.
Digital health detail
Score 54: Engagement 41/100 (25%), Volume 75/100 (20%), Brand 80/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 2% of total visits (~6,409 visits).
Engagement quality score
41

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/56440356-3544-4cb1-8353-cc83b42a588c returns this record as JSON. POST /v1/companies/enrich returns every signal for hivehome.com.

{
  "signal_id": "56440356-3544-4cb1-8353-cc83b42a588c",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-07-16T04:51:38.951+00:00",
  "company": {
    "name": "Hive",
    "domain": "hivehome.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "hivehome.com traffic declined 30% to 427K monthly visits.",
    "traffic": {
      "2026-04-01": 709215,
      "2026-05-01": 614305,
      "2026-06-01": 427262
    },
    "category": "computers_electronics_and_technology",
    "relevance": 60,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.433,
      "pages_per_visit": 2.522,
      "avg_visit_duration_seconds": 68
    },
    "global_rank": 114071,
    "mail_visits": 10682,
    "country_rank": 4442,
    "top_keywords": [
      {
        "cpc": 1.1,
        "name": "hive",
        "volume": 120840,
        "estimated_value": 12180
      },
      {
        "cpc": 0.79,
        "name": "hive thermostat",
        "volume": 2980,
        "estimated_value": 3650
      },
      {
        "cpc": 0.71,
        "name": "hive login",
        "volume": 1780,
        "estimated_value": 2410
      },
      {
        "cpc": 0.78,
        "name": "termostat hive",
        "volume": 250,
        "estimated_value": 450
      },
      {
        "name": "does a hive hub interfere with your router wifi signals?",
        "estimated_value": 440
      }
    ],
    "traffic_band": "developing",
    "category_rank": 500,
    "direct_visits": 170050,
    "search_visits": 164069,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 6409,
    "top_countries": {
      "FR": 0.01,
      "GB": 0.842,
      "IE": 0.013,
      "US": 0.025,
      "VN": 0.015
    },
    "website_title": "Register | Hive Home",
    "brand_strength": "moderate",
    "change_3mo_pct": -39.8,
    "change_mom_pct": -30.4,
    "referral_visits": 58535,
    "traffic_sources": {
      "mail": 0.025,
      "paid": 0,
      "direct": 0.398,
      "search": 0.384,
      "social": 0.015,
      "referral": 0.137
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/5",
    "website_description": "Register for your hive account",
    "country_rank_country": "GB",
    "digital_health_label": "fair",
    "digital_health_score": 54,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 40% direct traffic. Brand keyword ratio: 0/5.",
    "digital_health_detail": "Score 54: Engagement 41/100 (25%), Volume 75/100 (20%), Brand 80/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~6,409 visits).",
    "engagement_quality_score": 41,
    "geo_concentration_detail": "Highly concentrated traffic: GB (84%), US (3%), VN (2%).",
    "referral_strength_detail": "Moderate referral strength at 14% of traffic (~58,535 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (41/100) with 43% bounce rate, 2.5 pages per visit, and 68-second average duration."
  }
}

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