hobbylobby.com received 13M monthly visits with traffic from 5 countries.

{
  "signal_id": "b5a0576d-4dff-4b48-a625-bb58bf1e00f2",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-07-16T04:59:05.599+00:00",
  "company": {
    "name": "Hobby Lobby",
    "domain": "hobbylobby.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "hobbylobby.com received 13M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-04-01": 12601613,
      "2026-05-01": 14043569,
      "2026-06-01": 13219101
    },
    "category": "hobbies_and_leisure/crafts",
    "relevance": 20,
    "ai_traffic": {
      "total_visits": 31660,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 72.374
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.921
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.403,
      "pages_per_visit": 5.538,
      "avg_visit_duration_seconds": 197
    },
    "global_rank": 3036,
    "mail_visits": 396573,
    "country_rank": 593,
    "top_keywords": [
      {
        "cpc": 0.25,
        "name": "hobby lobby",
        "volume": 678800,
        "estimated_value": 1174010
      },
      {
        "cpc": 0.24,
        "name": "hobby lobby near me",
        "volume": 24590,
        "estimated_value": 65410
      },
      {
        "cpc": 0.25,
        "name": "hobbylobby",
        "volume": 28780,
        "estimated_value": 53750
      },
      {
        "cpc": 0.22,
        "name": "hobby lobby weekly ad",
        "volume": 8180,
        "estimated_value": 41870
      },
      {
        "cpc": 0.84,
        "name": "hobby lobby careers",
        "volume": 17640,
        "estimated_value": 38030
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 3317994,
    "search_visits": 7746393,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 779927,
    "top_countries": {
      "AU": 0.001,
      "CA": 0.003,
      "MX": 0.001,
      "RU": 0.001,
      "US": 0.977
    },
    "website_title": "Privacy & Terms - Customer Service | Hobby Lobby",
    "brand_strength": "moderate",
    "change_3mo_pct": 4.9,
    "change_mom_pct": -5.9,
    "referral_visits": 277601,
    "traffic_sources": {
      "mail": 0.03,
      "paid": 0,
      "direct": 0.251,
      "search": 0.586,
      "social": 0.059,
      "referral": 0.021
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~31,660 visits). Top: chatgpt.com (72%), gemini.google.com (12%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Hobby Lobby arts and crafts stores offer the best in project, party and home supplies. Visit us in person or online for a wide selection of products!",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 71: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 50/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~779,927 visits).",
    "engagement_quality_score": 77,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), CA (0%), MX (0%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~277,601 visits).",
    "search_dependency_detail": "High search dependency at 59% of total traffic.",
    "engagement_quality_detail": "High engagement (77/100) with 40% bounce rate, 5.5 pages per visit, and 197-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/b5a0576d-4dff-4b48-a625-bb58bf1e00f2 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"hobbylobby.com","limit":20}'