hobbylobby.com traffic surged 18% to 16M monthly visits.

{
  "signal_id": "e2c94d48-a326-4c72-b2d7-e87c18e25ed5",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-08-13T10:53:44.086+00:00",
  "company": {
    "name": "Hobby Lobby",
    "domain": "hobbylobby.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "hobbylobby.com traffic surged 18% to 16M monthly visits.",
    "traffic": {
      "2026-05-01": 14043569,
      "2026-06-01": 13219101,
      "2026-07-01": 15557808
    },
    "category": "hobbies_and_leisure/crafts",
    "relevance": 60.2,
    "ai_traffic": {
      "top_prompts": [
        "What types of decorative craft frames are best for making a gallery wall and how do I choose sizes and styles to match my decor?",
        "How do I assemble and mount a large plywood sign for indoor use, including recommended materials and hanging hardware for stability?",
        "Can you compare different picture-hanging systems and recommend the most secure option for heavy framed artwork in a rental apartment?"
      ],
      "total_visits": 46622,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.407,
      "pages_per_visit": 5.332,
      "avg_visit_duration_seconds": 199
    },
    "global_rank": 2747,
    "mail_visits": 388945,
    "country_rank": 547,
    "top_keywords": [
      {
        "cpc": 0.26,
        "name": "hobby lobby",
        "volume": 718470,
        "estimated_value": 1163250
      },
      {
        "cpc": 0.26,
        "name": "hobbylobby",
        "volume": 31360,
        "estimated_value": 54670
      },
      {
        "cpc": 0.22,
        "name": "hobby lobby near me",
        "volume": 24320,
        "estimated_value": 53240
      },
      {
        "cpc": 0.26,
        "name": "hobby lobby weekly ad",
        "volume": 8690,
        "estimated_value": 45700
      },
      {
        "cpc": 0.82,
        "name": "hobby lobby careers",
        "volume": 21100,
        "estimated_value": 45180
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 3998357,
    "search_visits": 8976855,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 980142,
    "top_countries": {
      "CA": 0.003,
      "CN": 0.002,
      "MX": 0.002,
      "RU": 0.001,
      "US": 0.977
    },
    "website_title": "Privacy & Terms - Customer Service | Hobby Lobby",
    "brand_strength": "moderate",
    "change_3mo_pct": 10.8,
    "change_mom_pct": 17.7,
    "referral_visits": 357830,
    "traffic_sources": {
      "mail": 0.025,
      "paid": 0,
      "direct": 0.257,
      "search": 0.577,
      "social": 0.063,
      "referral": 0.023
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~46,622 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Hobby Lobby arts and crafts stores offer the best in project, party and home supplies. Visit us in person or online for a wide selection of products!",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 26% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 71: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 51/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~980,142 visits).",
    "engagement_quality_score": 77,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), CA (0%), CN (0%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~357,830 visits).",
    "search_dependency_detail": "High search dependency at 58% of total traffic.",
    "engagement_quality_detail": "High engagement (77/100) with 41% bounce rate, 5.3 pages per visit, and 199-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/e2c94d48-a326-4c72-b2d7-e87c18e25ed5 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"hobbylobby.com","limit":20}'