The Home Depot Expands Magic Apron to Deliver Personalized & Localized In-Store Guidance

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  "detected_at": "2026-08-27T12:00:00+00:00",
  "company": {
    "name": "Home Depot",
    "domain": "homedepot.com"
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  "data": {
    "url": "https://www.prnewswire.com/news-releases/the-home-depot-expands-magic-apron-to-deliver-personalized--localized-in-store-guidance-302861061.html",
    "title": "The Home Depot Expands Magic Apron to Deliver Personalized & Localized In-Store Guidance",
    "excerpt": "ATLANTA , Aug. 27, 2026 /PRNewswire/ -- The Home Depot ® , the world's largest home improvement retailer, announced the nationwide rollout of new in-store capabilities for Magic Apron, its AI-powered shopping assistant that's already fielding millions of questions per month, enabling customers to locate products, receive project guidance and get answers tailored to their local Home Depot stores while shopping. Using knowledge tailored to each customer's chosen store, Magic Apron brings expert guidance directly into customers' hands, backed by five decades of home improvement project expertise and details on millions of products online. Magic Apron complements the expertise of Home Depot associates by helping customers whenever and wherever they need it while shopping in stores. \"Customers come to The Home Depot for expert guidance, and we know they want their shopping experience to be easy and efficient,\" said Jordan Broggi, EVP of Interconnected Retail. \"Magic Apron takes the best of our digital expertise and brings it into the physical store, creating a more connected shopping experience that helps customers find products, get project guidance and make decisions faster. Our associates remain at the center of the shopping experience, and Magic Apron gives customers another way to access guidance and support while they're in our stores.\" Magic Apron helps customers throughout...",
    "product": "Magic Apron",
    "summary": "The Home Depot has rolled out new in-store capabilities for its AI-powered shopping assistant, Magic Apron, across all its U.S. stores.",
    "location": "United States",
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    "product_data": {
      "name": "Magic Apron",
      "full_text": "Magic Apron, its AI-powered shopping assistant",
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    "published_at": "2026-08-27T12:00:00Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-08-27",
    "article_sentence": "The Home Depot ® , the world's largest home improvement retailer, announced the nationwide rollout of new in-store capabilities for Magic Apron, its AI-powered shopping assistant that's already fielding millions of questions per month, enabling customers to locate products, receive project guidance and get answers tailored to their local Home Depot stores while shopping."
  }
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