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Home DepotTraffic snapshot

homedepot.com received 223M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1.3% (~3,002,054 visits). Top: chatgpt.com (92%), gemini.google.com (5%), claude.ai (2%), perplexity.ai (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
223,421,663
Month over month
-3.7%
3-month change
+1.9%
Global rank
136
Top country
US (98%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
39
Category rank
1
Change, 3 months
+1.9%
Change, month over month
-3.7%
Digital health score
73

Details

Measured month
Aug 2026
Category
home_and_garden/home_and_garden
Mail visits
4,915,277
Traffic band
Dominant
Direct visits
59,877,006
Search visits
115,285,578
Small website
No
Snapshot date
Aug 1, 2026
Social visits
7,372,915
Website title
The Home Depot
Brand strength
Moderate
Referral visits
9,830,553
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.3% (~3,002,054 visits). Top: chatgpt.com (92%), gemini.google.com (5%), claude.ai (2%), perplexity.ai (0%), grok.com (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
1
Brand keyword ratio
5/5
Website description
Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 27% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/cdef7155-2c0d-4863-b2f9-eb51ff65e9c4 returns this record as JSON. POST /v1/companies/enrich returns every signal for homedepot.com.

{
  "signal_id": "cdef7155-2c0d-4863-b2f9-eb51ff65e9c4",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:21:08.515+00:00",
  "company": {
    "name": "Home Depot",
    "domain": "homedepot.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "homedepot.com received 223M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 219279225,
      "2026-07-01": 232041854,
      "2026-08-01": 223421663
    },
    "category": "home_and_garden/home_and_garden",
    "relevance": 14.9,
    "ai_traffic": {
      "top_prompts": [
        "What are the key differences between interior and exterior paint when choosing one for a bathroom renovation, and which properties should I prioritize for moisture resistance and mold prevention?",
        "How do I calculate the amount of paint and primer needed for a living room with 12-foot ceilings, accounting for doors and windows, and what steps ensure proper surface prep for best adhesion?",
        "What are the pros and cons of water-based versus oil-based primers for painting over stained drywall, and how do I determine which primer will best block stains and promote topcoat durability?"
      ],
      "total_visits": 3002054,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 91.762
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.04
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 2.119
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.013
    },
    "engagement": {
      "bounce_rate": 0.376,
      "pages_per_visit": 5.056,
      "avg_visit_duration_seconds": 288
    },
    "global_rank": 136,
    "mail_visits": 4915277,
    "country_rank": 39,
    "top_keywords": [
      {
        "cpc": 0.25,
        "name": "home depot",
        "volume": 7657800,
        "estimated_value": 11697450
      },
      {
        "cpc": 0.25,
        "name": "homedepot",
        "volume": 1065250,
        "estimated_value": 1684380
      },
      {
        "cpc": 0.32,
        "name": "the home depot",
        "volume": 228150,
        "estimated_value": 374540
      },
      {
        "cpc": 0.8,
        "name": "home depot careers",
        "volume": 100080,
        "estimated_value": 258670
      },
      {
        "cpc": 0.29,
        "name": "home depot near me",
        "volume": 103330,
        "estimated_value": 219200
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 59877006,
    "search_visits": 115285578,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 7372915,
    "top_countries": {
      "CA": 0.011,
      "IN": 0.001,
      "MX": 0.003,
      "PR": 0.001,
      "US": 0.976
    },
    "website_title": "The Home Depot",
    "brand_strength": "moderate",
    "change_3mo_pct": 1.9,
    "change_mom_pct": -3.7,
    "referral_visits": 9830553,
    "traffic_sources": {
      "mail": 0.022,
      "paid": 0,
      "direct": 0.268,
      "search": 0.516,
      "social": 0.033,
      "referral": 0.044
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.3% (~3,002,054 visits). Top: chatgpt.com (92%), gemini.google.com (5%), claude.ai (2%), perplexity.ai (0%), grok.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 27% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 73: Engagement 89/100 (25%), Volume 100/100 (20%), Brand 54/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 13/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~7,372,915 visits).",
    "engagement_quality_score": 89,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), CA (1%), MX (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~9,830,553 visits).",
    "search_dependency_detail": "High search dependency at 52% of total traffic.",
    "engagement_quality_detail": "High engagement (89/100) with 38% bounce rate, 5.1 pages per visit, and 288-second average duration."
  }
}

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