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HouzzTraffic snapshot

houzz.com received 7M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.7% (~50,604 visits). Top: chatgpt.com (94%), gemini.google.com (5%), perplexity.ai (0%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
7,001,475
Month over month
-13.2%
3-month change
-5%
Global rank
7,061
Top country
US (82%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,724
Category rank
7
Change, 3 months
-5%
Change, month over month
-13.2%
Digital health score
69

Details

Measured month
Aug 2026
Category
home_and_garden/home_improvement_and_maintenance
Mail visits
357,075
Traffic band
Established
Direct visits
2,317,488
Search visits
3,710,782
Small website
No
Snapshot date
Aug 1, 2026
Social visits
224,047
Website title
Advertise on Houzz
Brand strength
Moderate
Referral visits
266,056
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~50,604 visits). Top: chatgpt.com (94%), gemini.google.com (5%), perplexity.ai (0%), claude.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
1
Brand keyword ratio
4/5
Website description
Ready to upgrade your career? Work at Houzz to help us transform the home remodeling and home improvement industry.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c6729991-67d7-4cb7-b8e8-adc5bb9c9f99 returns this record as JSON. POST /v1/companies/enrich returns every signal for houzz.com.

{
  "signal_id": "c6729991-67d7-4cb7-b8e8-adc5bb9c9f99",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:27.967+00:00",
  "company": {
    "name": "Houzz",
    "domain": "houzz.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "houzz.com received 7M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 7366860,
      "2026-07-01": 8062340,
      "2026-08-01": 7001475
    },
    "category": "home_and_garden/home_improvement_and_maintenance",
    "relevance": 36.8,
    "ai_traffic": {
      "top_prompts": [
        "What are practical steps and material suggestions for designing a small outdoor patio that maximizes seating and privacy on a tight urban lot?",
        "How do different types of patio pavers compare in durability, maintenance, and cost for climates with freeze–thaw cycles, and which are best for long-term use?",
        "Can you recommend space-saving furniture layouts and planting ideas to convert a narrow backyard into a functional entertaining area with evening lighting and low maintenance requirements?"
      ],
      "total_visits": 50604,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 94.132
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.365
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.254
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.576,
      "pages_per_visit": 4.381,
      "avg_visit_duration_seconds": 134
    },
    "global_rank": 7061,
    "mail_visits": 357075,
    "country_rank": 1724,
    "top_keywords": [
      {
        "cpc": 1.65,
        "name": "houzz",
        "volume": 80430,
        "estimated_value": 72880
      },
      {
        "cpc": 6.67,
        "name": "houzz pro",
        "volume": 7680,
        "estimated_value": 4530
      },
      {
        "cpc": 5.37,
        "name": "houzz pro login",
        "volume": 2620,
        "estimated_value": 2420
      },
      {
        "cpc": 2,
        "name": "furniture stores near me",
        "volume": 38110,
        "estimated_value": 2330
      },
      {
        "cpc": 1.23,
        "name": "houzz login",
        "volume": 2060,
        "estimated_value": 1980
      }
    ],
    "traffic_band": "established",
    "category_rank": 7,
    "direct_visits": 2317488,
    "search_visits": 3710782,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 224047,
    "top_countries": {
      "AU": 0.007,
      "CA": 0.056,
      "GB": 0.014,
      "IN": 0.016,
      "US": 0.819
    },
    "website_title": "Advertise on Houzz",
    "brand_strength": "moderate",
    "change_3mo_pct": -5,
    "change_mom_pct": -13.2,
    "referral_visits": 266056,
    "traffic_sources": {
      "mail": 0.051,
      "paid": 0,
      "direct": 0.331,
      "search": 0.53,
      "social": 0.032,
      "referral": 0.038
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~50,604 visits). Top: chatgpt.com (94%), gemini.google.com (5%), perplexity.ai (0%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Ready to upgrade your career? Work at Houzz to help us transform the home remodeling and home improvement industry.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 69,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 69: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 66/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~224,047 visits).",
    "engagement_quality_score": 56,
    "geo_concentration_detail": "Highly concentrated traffic: US (82%), CA (6%), IN (2%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~266,056 visits).",
    "search_dependency_detail": "High search dependency at 53% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (56/100) with 58% bounce rate, 4.4 pages per visit, and 134-second average duration."
  }
}

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