Arrow to distribute the entire HPE product catalog in EMEA
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Technology wholesaler Arrow Electronic has secured distribution rights for the entire range of HPE products, including HPE Aruba Networking and HPE Juniper Networking solutions, in several countries in the EMEA region. Specifically, in Austria, Denmark, Estonia, Finland, France, Latvia, Norway, Portugal, Spain, and Sweden. The agreement, which expands the company's ability to offer its channel partners the full range of HPE products, also means that Arrow will also have distribution rights for these products in the United States and Canada. This step provides Arrow's channel partners with access to a set of solutions covering campus environments, data centers, cloud-managed networks, and AI-native infrastructure.Furthermore, the agreement strengthens the long-standing relationship between Arrow and HPE, and supports HPE's strategy to protect partners' freedom of choice through regional and specialized distributors, market continuity, and broader technical coverage.By having all HPE products for distribution, Arrow makes it easier for channel partners in EMEA and North America to optimize their purchases, accelerate solution development, and address opportunities in hybrid cloud, networking, and AI with greater simplicity and at scale. Through Arrow, they will be able to offer their customers more options for managing network environments via the cloud. They will also support...
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