Skip to main content
Autobound logo
HumanaTraffic decline

humana.com traffic declined 20% to 8M monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
8,359,865
Month over month
-20.4%
3-month change
-5.3%
Global rank
4,646
Top country
US (98%)
Trend
Fluctuating

More from Humana

Company page →

Latest signals at other companies

The full record

From the Signal API record

Numbers

Change, 3 months
-5.3%
Change, month over month
-20.4%
Digital health score
83

Details

Measured month
Feb 2026
Category
finance/insurance
Mail visits
55,397
Traffic band
Established
Direct visits
17,145,269
Search visits
7,090,774
Snapshot date
Feb 1, 2026
Social visits
276,983
Brand strength
Strong
Referral visits
2,797,532
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
0/0
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 62% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 83: Engagement 95/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~276,983 visits).
Engagement quality score
95
Geo concentration detail
Highly concentrated traffic: US (98%), IN (0%), PH (0%).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

Use this data

Get every website traffic signal for Humana and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Humana this week?”

    MCP setup guide

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

    Signal API

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/9bc8cadf-a90e-4000-a251-781b9e266e83 returns this record as JSON. POST /v1/companies/enrich returns every signal for humana.com.

{
  "signal_id": "9bc8cadf-a90e-4000-a251-781b9e266e83",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T02:25:22.487+00:00",
  "company": {
    "name": "Humana",
    "domain": "humana.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "humana.com traffic declined 20% to 8M monthly visits.",
    "traffic": {
      "2025-12-01": 8831732,
      "2026-01-01": 10506738,
      "2026-02-01": 8359865
    },
    "category": "finance/insurance",
    "relevance": 57.2,
    "engagement": {
      "bounce_rate": 0.288,
      "pages_per_visit": 5.823,
      "avg_visit_duration_seconds": 400
    },
    "global_rank": 4646,
    "mail_visits": 55397,
    "traffic_band": "established",
    "direct_visits": 17145269,
    "search_visits": 7090774,
    "snapshot_date": "2026-02-01",
    "social_visits": 276983,
    "top_countries": {
      "CA": 0.002,
      "IN": 0.002,
      "PH": 0.002,
      "PR": 0.001,
      "US": 0.984
    },
    "brand_strength": "strong",
    "change_3mo_pct": -5.3,
    "change_mom_pct": -20.4,
    "referral_visits": 2797532,
    "traffic_sources": {
      "mail": 0.002,
      "paid": 0.012,
      "direct": 0.619,
      "search": 0.256,
      "social": 0.01,
      "referral": 0.101
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "excellent",
    "digital_health_score": 83,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 62% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 83: Engagement 95/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~276,983 visits).",
    "engagement_quality_score": 95,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), IN (0%), PH (0%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~2,797,532 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (95/100) with 29% bounce rate, 5.8 pages per visit, and 400-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.