Making BIG Shifts
What was said
If we're doing a broadcast for Hyundai, you know, Hyundai's audiences are all over the world. in Korea, South America, Europe, we can, rather than having someone manually, you know, put forth the captions, we can now do that in an automated AI fashion, right?
“If we're doing a broadcast for Hyundai, you know, Hyundai's audiences are all over the world. in Korea, South America, Europe, we can, rather than having someone manually, you know, put forth the captions, we can now do that in an automated AI fashion, right?”
John PetrocelliMaking BIG ShiftsView
What this signalsWhat leaders say on podcasts often shows their current priorities.
podcast-companyaiInvestmentGet every podcast signal for Hyundai and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Hyundai this week?”
The Signal API returns podcast signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full podcast-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/2a6b05f8-fe67-5859-83ff-fb83ec4e67b2 returns this record as JSON. POST /v1/companies/enrich returns every signal for hyundaiusa.com.
{
"signal_id": "2a6b05f8-fe67-5859-83ff-fb83ec4e67b2",
"signal_type": "podcast-company",
"signal_subtype": "aiInvestment",
"detected_at": "2026-08-24T10:25:08+00:00",
"company": {
"name": "Hyundai",
"domain": "hyundaiusa.com"
},
"data": {
"is_ad": false,
"quotes": [
"If we're doing a broadcast for Hyundai, you know, Hyundai's audiences are all over the world. in Korea, South America, Europe, we can, rather than having someone manually, you know, put forth the captions, we can now do that in an automated AI fashion, right?"
],
"timing": "in_progress",
"speaker": "John Petrocelli",
"evidence": "If we're doing a broadcast for Hyundai, you know, Hyundai's audiences are all over the world. in Korea, South America, Europe, we can, rather than having someone manually, you know, put forth the captions, we can now do that in an automated AI fashion, right?",
"headline": "Hyundai · aiInvestment · in_progress (2026-07)",
"episode_id": "58392986436",
"event_date": "2026-07",
"episode_url": "https://podcasters.spotify.com/pod/show/mktg-reboot/episodes/Why-Live-Streaming-Could-Become-Marketings-Next-Big-Shift-e3mq6mh",
"podcast_name": "Making BIG Shifts",
"published_at": "2026-07-31",
"episode_title": "Why Live Streaming Could Become Marketing’s Next Big Shift",
"date_confidence": "inferred",
"event_date_text": "now",
"speaker_relation": "own_customer",
"transcript_source": "transcript",
"recorded_at_estimate": "2026-07"
}
}
curl https://signals.autobound.ai/v1/signals/2a6b05f8-fe67-5859-83ff-fb83ec4e67b2 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"hyundaiusa.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.