Lowest-Dose Radiography Meets Next-Level Imaging: IDEXX Launches ImageVue DR50 Plus

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  "detected_at": "2026-01-15T12:15:00+00:00",
  "company": {
    "name": "Idexx Laboratories",
    "domain": "idexx.com"
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  "data": {
    "url": "https://www.nasdaq.com/press-release/lowest-dose-radiography-meets-next-level-imaging-idexx-launches-imagevue-dr50-plus",
    "title": "Lowest-Dose Radiography Meets Next-Level Imaging: IDEXX Launches ImageVue DR50 Plus",
    "excerpt": "Lowest-Dose Radiography meets next-level imaging: IDEXX launches ImageVue DR50 Plus.\n\nWESTBROOK, Maine-(BUSINESS WIRE)- IDEXX Laboratories, Inc. (NASDAQ: IDXX), a global leader in pet healthcare innovation, today announced the launch of the ImageVue(TM) DR50 Plus Digital Imaging System, its most advanced diagnostic imaging solution for veterinary practices. Designed to set a new standard, the system combines high definition, AI-powered imaging at the lowest dose of radiation - reducing exposure by up to 25% compared to IDEXX's current best-in-class ImageVue(TM) DR50 system1 and up to 60% compared to other veterinary imaging solutions2. Coupled with IDEXX's connected end-to-end imaging workflows, this breakthrough helps veterinary teams make faster, more confident decisions, while setting a new benchmark for radiation safety.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115640691/en/\n\nImage quality comparison between ImageVue DR50 and ImageVue DR50 Plus\n\nRadiography is a standard diagnostic technique in nearly every U.S. veterinary clinic3, and an estimated 75% of technicians are women of childbearing age4, underscoring the importance of minimizing exposure to protect team health and safety. The ImageVue DR50 Plus combines advanced image optimization, automated protocols, and irradiated side sampling...",
    "product": "ImageVue DR50 Plus",
    "summary": "IDEXX Laboratories, Inc. launched ImageVue DR50 Plus on Jan 15th '26.",
    "category": "launches",
    "found_at": "2026-01-15T12:15:00Z",
    "location": "WESTBROOK",
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    "product_data": {
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    },
    "published_at": "2026-01-15T12:15:00Z",
    "effective_date": "2026-01-15",
    "article_sentence": "Lowest-Dose Radiography meets next-level imaging: IDEXX launches ImageVue DR50 Plus."
  }
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