Instacart acquires shelf-scanning technology startup
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The purchase of Arpalus gives it a system that allows workers to record product levels on store shelves using a smartphone app. First published on Instacart noted that unnoticed out-of-stocks and missing details about product availability are among the top reasons online grocery customers are dissatisfied with their experiences, adding that it aims to plug those gaps by putting Arpalus' system in the hands of its workers who visit stores to assemble orders. Arpalus' technology can identify specific items on shelves with 95% accuracy, on average, according to Instacart. The company's system employs computer vision models that are optimized for grocery stores, where products are often tightly clustered, lighting can be uneven and data connections are sometimes unreliable. Instacart said the capabilities it is gaining from Arpalus will blend easily with the app it already uses to handle orders. The e-commerce company said its approximately 600,000 workers visit large-format retail locations more than 15 times per day, on average, and deliver more than 10 million bits of data about items on store shelves. Arpalus has offices in Netanya, Israel, and Tenafly, New Jersey, according to its website. Instacart said the improved efficiency it expects to gain by integrating Arpalus' technology into its existing operations will provide better experiences for online grocery customers...
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