Rapid delivery cements itself as a ‘mainstream’ grocery option, report says

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  "company": {
    "name": "Instacart",
    "domain": "instacart.com"
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  "data": {
    "url": "https://www.supplychaindive.com/news/rapid-delivery-cements-itself-as-a-mainstream-grocery-option-report-says/824859/",
    "title": "Rapid delivery cements itself as a ‘mainstream’ grocery option, report says",
    "author": "Peyton Bigora",
    "excerpt": "Retailers are partnering with Instacart and DoorDash, while major retailers like Walmart and Amazon operate their own services. First published on Delivery has been a fulfillment frontrunner in online grocery for some time, and now rapid delivery is further strengthening the digital channel’s appeal, Coresight reported in its latest US Online Grocery Survey, which included input from more than 2,000 consumers. The speedy fulfillment method has garnered a loyal user base, with most consumers either maintaining or increasing their usage over the past year, per the report. Retailers have linked up with tech platforms like Instacart and DoorDash for speedy delivery, while major players Walmart and Amazon have their own quick delivery services. Walmart Express is the most-used rapid delivery service, a title it has held since 2023, the report noted. While Instacart’s user percentage has remained in the 40s since 2023, DoorDash surpassed it for the first time this year, reporting a 45.2% respondent usage compared to Instacart’s 43.9%. Coresight noted that Amazon’s rapid delivery posted “one of the strongest rebounds,” jumping to 42% respondent usage in 2026 from just shy of 35% respondent usage in 2025. This tracks with the numerous omnichannel initiatives Amazon rolled out in the first half of 2026 and early 2025, including the expansion of its 30-minute delivery service . Just as...",
    "summary": "Instacart's rapid delivery service was used by 43.9% of respondents in a Coresight survey, being surpassed by DoorDash for the first time.",
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    "published_at": "2026-07-15T14:00:00Z",
    "article_sentence": "While Instacart’s user percentage has remained in the 40s since 2023, DoorDash surpassed it for the first time this year, reporting a 45.2% respondent usage compared to Instacart’s 43.9%.",
    "related_company_name": "DoorDash",
    "related_company_domain": "doordash.com"
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