Instagram partners with Ayra Starr to unveil new profile feature

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-11T08:30:49+00:00",
  "company": {
    "name": "Instagram",
    "domain": "instagram.com"
  },
  "data": {
    "url": "https://www.kbc.co.ke/instagram-partners-with-ayra-starr-to-unveil-new-profile-feature/",
    "title": "Instagram partners with Ayra Starr to unveil new profile feature - KBC Digital",
    "excerpt": "Instagram has partnered with Nigerian Afrobeats star Ayra Starr to introduce a new profile feature that gives users more flexibility in showcasing content on their pages. The feature allows users to add posts they have been tagged in directly to their main profile grid. This means photos and videos shared by other accounts can be displayed alongside a user’s original posts without requiring them to repost the content. Ayra Starr is reportedly the first artist to showcase the new feature, with content from people who tag her appearing on her profile. Under the new feature, the original posts remain on the accounts that uploaded them, while the person tagged can choose to display the content on their own profile. This gives creators greater control over how they present collaborations, appearances and moments shared by their followers. The feature could also provide an opportunity for their content to gain wider exposure by appearing on the profile of a major artist. It could particularly benefit users who regularly create photos, videos or other content around their favourite musicians. Instagram’s latest update is part of the platform’s continued efforts to make profiles more interactive and encourage stronger connections between creators, celebrities and their communities. The partnership with Ayra Starr also places the Afrobeats star at the centre of the platform’s latest...",
    "summary": "Instagram has partnered with Nigerian Afrobeats star Ayra Starr to introduce a new profile feature that allows users to add tagged posts to their main profile grid.",
    "planning": false,
    "image_url": "https://www.kbc.co.ke/wp-content/uploads/2026/09/Ayra.webp",
    "confidence": 0.9,
    "published_at": "2026-09-11T08:30:49Z",
    "article_sentence": "Instagram has partnered with Nigerian Afrobeats star Ayra Starr to introduce a new profile feature that gives users more flexibility in showcasing content on their pages."
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