Rival AI agents, Instinct and Meta’s Muse, both add the ability to make calls

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    "url": "https://techcrunch.com/2026/09/17/rival-ai-agents-instinct-and-metas-muse-both-add-the-ability-to-make-calls/",
    "title": "Rival AI agents, Instinct and Meta’s Muse, both add the ability to make calls",
    "author": "Ivan Mehta",
    "excerpt": "Text-based AI assistants are a hot market, with Instinct, Wajo, Town, Ollie, and Meta’s Muse agent, which launched last week , vying for users’ attention and tasks. San Francisco-based Instinct is one of the most popular of the lot, attracting huge investor interest at what is reportedly a $10 billion valuation . Instinct’s popularity may now grow even further, as it’s added a new calling feature that lets your agent place calls and act as a concierge. Meta’s Muse, another serious contender in this battle, has also done the same. Instinct’s founder Noah Shinn announced on X that the buzzy startup’s new calling feature, Instinct Concierge, can do things like book restaurants that don’t take online reservations, get on your dentist’s cancellation list, or sort out problems with your cable bill. The feature is rolling out in early access to some users, with plans to expand to all users in time, he said. Your Instinct can now handle phone calls. Introducing Instinct Concierge – a white glove service meant to handle high-touch cases, such as making phone calls, high-end service booking, and more. You’ll be able to book the restaurant that doesn’t take online reservations, get on… pic.twitter.com/vGVnAJ1MF1 Though Instinct is shipping fast, Meta’s Muse AI assistant is keeping up. It also just gained the ability to place calls to U.S. businesses. The tech giant said the feature will...",
    "product": "email addresses",
    "summary": "AI assistant startup Instinct has launched email addresses for its agents to handle account sign-ups and management for users.",
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    "published_at": "2026-09-17T13:46:16Z",
    "location_data": [
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        "city": "San Francisco",
        "state": "California",
        "region": "Northern America",
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    "article_sentence": "Last week, Instinct also rolled out email addresses to let Instinct handle account sign-up and management ."
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