IFF launches PureStrong(TM), a probiotic made specifically for dogs.

{
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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-04-03T00:00:00+00:00",
  "company": {
    "name": "International Flavors & Fragrances",
    "domain": "iff.com"
  },
  "data": {
    "url": "https://connectweb.com.au/news.aspx?id=1046760&headline=iff-launches-purestrongtm-a-probiotic-made-specifically-for-dogs",
    "title": "IFF launches PureStrong(TM), a probiotic made specifically for dogs.",
    "excerpt": "IFF launches PureStrong(TM), a probiotic made specifically for dogs.\n\nInternational Flavors & Fragrances\n\nNEW YORK-BUSINESS WIRE-\n\nIFF (NYSE: IFF) - a global leader in flavors, fragrances, food ingredients and health & biosciences - is introducing PureStrong(TM), a new probiotic developed exclusively for canine digestive health.\n\nIFF introduces PureStrong(TM), a probiotic made specifically for dogs.\n\nToday, many people consider their pet dogs part of the family. This shift is fueling rapid growth in the $3.2 billion U.S. pet supplement market. With nearly half of U.S. pet owners having purchased or considering probiotics for their dogs, PureStrong(TM) sets a new standard: pet-first science built specifically for canine biology.\n\n\"PureStrong(TM) is sourced directly from the microbiome of healthy canines and designed to support how dogs actually live - how they eat, travel, age and adapt to change,\" said Allyson Fish, senior vice president of health sciences for IFF. \"That's how IFF leads pet wellness: science-driven innovation that performs in the real world.\"\n\nThis unique probiotic for dogs is part of HOWARU(R) Pet, IFF's portfolio of canine and feline-specific probiotic strains backed by microbiome science, quality manufacturing and clinical evaluation. With decades of leadership in probiotics and bioscience, IFF is helping pet health brands move beyond trend-driven...",
    "product": "PureStrong",
    "summary": "International Flavors & Fragrances Inc. launches PureStrong.",
    "category": "launches",
    "found_at": "2026-04-03T00:00:00Z",
    "planning": false,
    "image_url": "https://d35nv8m6ay1zkp.cloudfront.net?t=219223&file-type=thumb",
    "confidence": 0.8946,
    "product_data": {
      "full_text": "PureStrong",
      "fuzzy_match": true
    },
    "published_at": "2026-02-04T23:26:00Z",
    "article_sentence": "IFF launches PureStrong(TM), a probiotic made specifically for dogs."
  }
}

curl https://signals.autobound.ai/v1/signals/5ef5da21-d766-4952-8f98-3d0b8cdb7c45 \
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"iff.com","limit":20}'