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Big brands are using International Paper’s expertise to appeal to consumers with sustainable packaging. For example, Colgate-Palmolive has prioritized sustainable packaging since 2017, and in 2023 focused on pulp and paper-based packaging volume. “We strive for no deforestation in our operations and activities,” the company said. Its aim is a “supply chain that maximizes the use of recycled materials and aligns with our no deforestation commitments.” International Paper, through its ongoing Circular Box project, matched Colgate-Palmolive’s overall goal to reduce paper and cardboard waste, thus increasing recycling and reuse. The process begins with a local haulage company collecting paper and cardboard scraps from the nearby Colgate-Palmolive plant. This scrap is then delivered to a local paper mill, which uses it to produce recycled paper reels. International Paper then uses this paper to produce packaging for Colgate, in a completely closed-loop and sustainable circular supply chain. Want to know the whole story? See how International Paper’s commitment to sustainability helps businesses meet the growing consumer preference for innovation in sustainable packaging. #sustainabilityinmotion #recycling #iprecycling #sustainability #sustainablepackaging #packaginginnovation #consumerpreference #internationalpaper