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IntuitSustained decline

intuit.com shows sustained decline with 3 consecutive months of decreases, down 14% overall to 102M.

Source: Autobound Signal API · 134 signals tracked for Intuit · updated

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What happened

Emerging AI traffic at 1% (~1,024,230 visits). Top: chatgpt.com (48%), claude.ai (30%), gemini.google.com (3%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
102,372,189
Month over month
-1.8%
3-month change
-14%
Global rank
266
Top country
US (76%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
97
Category rank
1
Change, 3 months
-14%
Change, month over month
-1.8%
Digital health score
87

Details

Measured month
Sep 2026
Category
finance/finance
Mail visits
12,898,896
Traffic band
Dominant
Direct visits
61,525,686
Search visits
13,820,246
Small website
No
Snapshot date
Sep 1, 2026
Social visits
4,504,376
Website title
Intuit®: Complete Financial Confidence
Brand strength
Strong
Referral visits
5,118,609
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1% (~1,024,230 visits). Top: chatgpt.com (48%), claude.ai (30%), gemini.google.com (3%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
1/5
Website description
The Intuit platform puts a team of AI agents and trusted experts by your side.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/8886dc64-4d4b-4329-8f9b-3b3e4e979802 returns this record as JSON. POST /v1/companies/enrich returns every signal for intuit.com.

{
  "signal_id": "8886dc64-4d4b-4329-8f9b-3b3e4e979802",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:29:28.178+00:00",
  "company": {
    "name": "Intuit",
    "domain": "intuit.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "intuit.com shows sustained decline with 3 consecutive months of decreases, down 14% overall to 102M.",
    "traffic": {
      "2026-07-01": 119022744,
      "2026-08-01": 104283536,
      "2026-09-01": 102372189
    },
    "category": "finance/finance",
    "relevance": 7.3,
    "ai_traffic": {
      "total_visits": 1024230,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 47.988
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 30.183
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 3.253
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.01
    },
    "engagement": {
      "bounce_rate": 0.247,
      "pages_per_visit": 10.036,
      "avg_visit_duration_seconds": 756
    },
    "global_rank": 266,
    "mail_visits": 12898896,
    "country_rank": 97,
    "top_keywords": [
      {
        "cpc": 10.77,
        "name": "quickbooks",
        "volume": 848700,
        "estimated_value": 772270
      },
      {
        "cpc": 0.72,
        "name": "turbotax",
        "volume": 501830,
        "estimated_value": 627050
      },
      {
        "cpc": 8.23,
        "name": "quickbooks online",
        "volume": 488810,
        "estimated_value": 504160
      },
      {
        "cpc": 0.81,
        "name": "quickbooks online login",
        "volume": 184230,
        "estimated_value": 226770
      },
      {
        "cpc": 4.18,
        "name": "intuit",
        "volume": 196600,
        "estimated_value": 137000
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 61525686,
    "search_visits": 13820246,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 4504376,
    "top_countries": {
      "AU": 0.02,
      "CA": 0.082,
      "GB": 0.051,
      "US": 0.758,
      "ZA": 0.016
    },
    "website_title": "Intuit®: Complete Financial Confidence",
    "brand_strength": "strong",
    "change_3mo_pct": -14,
    "change_mom_pct": -1.8,
    "referral_visits": 5118609,
    "traffic_sources": {
      "mail": 0.126,
      "paid": 0,
      "direct": 0.601,
      "search": 0.135,
      "social": 0.044,
      "referral": 0.05
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1% (~1,024,230 visits). Top: chatgpt.com (48%), claude.ai (30%), gemini.google.com (3%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "The Intuit platform puts a team of AI agents and trusted experts by your side.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 87,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 60% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 87: Engagement 97/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 10/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~4,504,376 visits).",
    "engagement_quality_score": 97,
    "geo_concentration_detail": "Highly concentrated traffic: US (76%), CA (8%), GB (5%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~5,118,609 visits).",
    "search_dependency_detail": "Low search dependency at 14% of total traffic.",
    "engagement_quality_detail": "High engagement (97/100) with 25% bounce rate, 10 pages per visit, and 756-second average duration."
  }
}

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