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IQVIASponsorship

IQVIA sponsors The MM+M Podcast

Read at The MM+M Podcast

What happened

We can unfragment more fragmented inventory than you may think. We can measure hard-to-find or low-incidence conditions in a very granular way more than you'd think. We're seeing brands really be receptive to the idea that everything in...

Source

Quotes from the episode

  • “We can unfragment more fragmented inventory than you may think. We can measure hard-to-find or low-incidence conditions in a very granular way more than you'd think. We're seeing brands really be receptive to the idea that everything in their media and marketing plan needs to be measurable.”

    The MM+M PodcastAd readView

Extracted by Autobound

From the Signal API record
Signal
Sponsorship

What this signalsWhat leaders say on podcasts often shows their current priorities.

Podcast
The MM+M Podcast

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The full record

From the Signal API record

Details

Recorded at estimate
2026-06

Extraction

Detected
Aug 24, 2026
signal_type
podcast-company
signal_subtype
podcastSponsorship

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The API returns more than this page shows

This page shows a preview. The full podcast-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/8fd3ea25-2e92-5f3c-b7c9-a96838279d11 returns this record as JSON. POST /v1/companies/enrich returns every signal for iqvia.com.

{
  "signal_id": "8fd3ea25-2e92-5f3c-b7c9-a96838279d11",
  "signal_type": "podcast-company",
  "signal_subtype": "podcastSponsorship",
  "detected_at": "2026-08-24T10:25:26+00:00",
  "company": {
    "name": "IQVIA",
    "domain": "iqvia.com"
  },
  "data": {
    "is_ad": false,
    "headline": "IQVIA sponsors The MM+M Podcast",
    "episode_url": "https://www.mmm-online.com/the-mmm-podcast/",
    "offer_texts": [
      "We can unfragment more fragmented inventory than you may think. We can measure hard-to-find or low-incidence conditions in a very granular way more than you'd think. We're seeing brands really be receptive to the idea that everything in their media and marketing plan needs to be measurable."
    ],
    "podcast_name": "The MM+M Podcast",
    "published_at": "2026-06-30",
    "episode_title": "Measurement everywhere: Promises, proof and the path forward, a podcast sponsored by IQVIA",
    "date_confidence": "inferred",
    "transcript_source": "transcript",
    "recorded_at_estimate": "2026-06"
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.