Iterable Names Salesforce Veteran Teri Hatfield Chief Revenue Officer
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Iterable has appointed Salesforce veteran Teri Hatfield as chief revenue officer, putting the enterprise software executive in charge of its worldwide revenue and go-to-market strategy as the AI customer engagement company looks to expand its enterprise business. Hatfield brings more than 25 years of experience across enterprise software sales, data analytics and AI-related growth initiatives. At Iterable, she will oversee global sales, customer success, commercial segments and partner channel organizations, with responsibility for scaling the company's go-to-market operations. She joins Iterable from Salesforce, where she most recently served as executive vice president of Specialist Sales & Solutions. Hatfield led Sales and Solutions Engineering teams supporting a multibillion-dollar portfolio that included Tableau, Slack, Digital, Service Cloud, Revenue Cloud and Commerce Cloud. Hatfield previously led Salesforce's Global Tableau Sales organization, overseeing adoption of the analytics platform among enterprise customers. That experience gives Iterable a revenue executive with a background in both large-scale software sales and the data infrastructure that increasingly supports personalized customer engagement. The appointment comes as enterprise marketing teams contend with growing volumes of customer data spread across multiple systems and channels. Iterable's platform...
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