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IterableExecutive hire

Iterable Names Salesforce Veteran Teri Hatfield Chief Revenue Officer

What happened

Iterable has appointed Teri Hatfield as its new Chief Revenue Officer.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Iterable has appointed Salesforce veteran Teri Hatfield as chief revenue officer, putting the enterprise software executive in charge of its worldwide revenue and go-to-market strategy as the AI customer engagement company looks to expand its enterprise business. Hatfield brings more than 25 years of experience across enterprise software sales, data analytics and AI-related growth initiatives. At Iterable, she will oversee global sales, customer success, commercial segments and partner channel organizations, with responsibility for scaling the company's go-to-market operations. She joins Iterable from Salesforce, where she most recently served as executive vice president of Specialist Sales & Solutions. Hatfield led Sales and Solutions Engineering teams supporting a multibillion-dollar portfolio that included Tableau, Slack, Digital, Service Cloud, Revenue Cloud and Commerce Cloud. Hatfield previously led Salesforce's Global Tableau Sales organization, overseeing adoption of the analytics platform among enterprise customers. That experience gives Iterable a revenue executive with a background in both large-scale software sales and the data infrastructure that increasingly supports personalized customer engagement. The appointment comes as enterprise marketing teams contend with growing volumes of customer data spread across multiple systems and channels. Iterable's platform...

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Extracted by Autobound

From the Signal API record
Event
Executive hire

What this signalsA new leader often reviews the tools the team uses.

Person
Teri HatfieldChief Revenue Officer

More executive hire signals at other companies

The full record

From the Signal API record

People

  • Teri HatfieldChief Revenue Officer · Named in the story

Topics and mentions

Job title tags

  • directors
  • sales

Extraction

Confidence
95%
Detected
Aug 18, 2026
signal_type
news
signal_subtype
hires

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b47e7401-c6eb-4a67-6852-8ca8f0585c1a returns this record as JSON. POST /v1/companies/enrich returns every signal for iterable.com.

{
  "signal_id": "b47e7401-c6eb-4a67-6852-8ca8f0585c1a",
  "signal_type": "news",
  "signal_subtype": "hires",
  "detected_at": "2026-08-18T19:49:25+00:00",
  "company": {
    "name": "Iterable",
    "domain": "iterable.com"
  },
  "data": {
    "url": "https://www.citybiz.co/article/890893/iterable-names-salesforce-veteran-teri-hatfield-chief-revenue-officer/",
    "title": "Iterable Names Salesforce Veteran Teri Hatfield Chief Revenue Officer - citybiz",
    "contact": "Teri Hatfield",
    "excerpt": "Iterable has appointed Salesforce veteran Teri Hatfield as chief revenue officer, putting the enterprise software executive in charge of its worldwide revenue and go-to-market strategy as the AI customer engagement company looks to expand its enterprise business. Hatfield brings more than 25 years of experience across enterprise software sales, data analytics and AI-related growth initiatives. At Iterable, she will oversee global sales, customer success, commercial segments and partner channel organizations, with responsibility for scaling the company’s go-to-market operations. She joins Iterable from Salesforce, where she most recently served as executive vice president of Specialist Sales & Solutions. Hatfield led Sales and Solutions Engineering teams supporting a multibillion-dollar portfolio that included Tableau, Slack, Digital, Service Cloud, Revenue Cloud and Commerce Cloud. Hatfield previously led Salesforce’s Global Tableau Sales organization, overseeing adoption of the analytics platform among enterprise customers. That experience gives Iterable a revenue executive with a background in both large-scale software sales and the data infrastructure that increasingly supports personalized customer engagement. The appointment comes as enterprise marketing teams contend with growing volumes of customer data spread across multiple systems and channels. Iterable’s platform is...",
    "summary": "Iterable has appointed Teri Hatfield as its new Chief Revenue Officer.",
    "planning": false,
    "image_url": "https://www.citybiz.co/wp-content/uploads/2026/08/Teri-Hatfield.png",
    "job_title": "Chief Revenue Officer",
    "confidence": 0.95,
    "published_at": "2026-08-18T19:49:25Z",
    "job_title_tags": [
      "directors",
      "sales"
    ],
    "article_sentence": "Iterable has appointed Salesforce veteran Teri Hatfield as chief revenue officer, putting the enterprise software executive in charge of its worldwide revenue and go-to-market strategy as the AI customer engagement company looks to expand its enterprise business."
  }
}

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