Iterable launches Nova agent to assist markets in scaling customer personalization.

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    "url": "https://siliconangle.com/2026/04/22/iterable-launches-nova-agent-assist-markets-scaling-customer-personalization",
    "title": "Iterable launches Nova agent to assist markets in scaling customer personalization.",
    "excerpt": "Iterable launches Nova agent to assist markets in scaling customer personalization.\n\nIterable Inc., a customer engagement platform, today announced that it launched an artificial intelligence agent designed to help marketers keep customer interactions relevant as campaigns scale.\n\nThe new agentic model, named Nova Agent, takes advantage of how the AI is reshaping the way the public is approaching discovering, evaluating and engaging with businesses. In the past, it was possible to sit down, write up a plan and take it to traditional channels to reach consumers.\n\nNow analysts note that many customers are themselves using AI to search, curate and choose products, services and even where they go out to eat that evening. AI overviews are embedded at the top of search engines and in consumer recommendation apps.\n\nOn the other side, as marketers scale campaigns, they quickly lose sight of individual consumer needs and logic. This can create a bland experience. Iterable said that Nova is designed to bring back a spark of intelligence to help make marketing lively again and capture customer interest in an era where everything is attempting to catch attention.\n\nTo meet this mark, Iterable said, marketers need to go smarter, not just bigger.\n\n\"Having a unified AI engine to help with campaign setup and content optimization means we will be able to move much quicker, from testing a new...",
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